All chain stores in Haikou’s Xianjilin, Xianzonglin, Red Ant, Wind Shelter, Ice Pavilion, and Shanshui 2000 belong to the Red Ant Group.
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Information Category: Franchise - Catering and Food
Investment Unit: Shenzhen Red Ant Commercial Development Co., Ltd.
Project Name: Red Ant Fruit Drink
Investment Area: Looking for chain stores across the country
Investment Brand: Red Ant
Origin: Shenzhen
Product introduction: Red Ant uses unique formulas to make various flavors on-site from various types of fresh fruits, forming freshly squeezed juices that are different from traditional flavors. The taste is delicious, smooth, fragrant, unique, and user-friendly designed product containers The first of its kind in China, coupled with the attractive natural color of the fruit, it will leave consumers with endless aftertaste.
New market needs and long-term business strategies have led savvy businesses to choose the Red Ant Fruit Drink Chain. In a short period of time, we have successfully developed Fujian Province, Zhejiang Province, Jiangsu Province, Anhui Province, Beijing, Shanghai, Shenzhen, Guangzhou, Zhuhai, Huizhou, Maoming, Jieyang, Foshan, Shantou, Zhongshan, Jiangmen, Haikou, Sanya, Guiyang, There are agents and franchise stores in Nanjing, Xi'an, Hanzhong, Kunming, Hefei, Changsha, Hangzhou, Huzhou, Fuzhou, Jiaxing, Xiamen, Quanzhou, Sanming, Fuqing, Liuzhou, Pingyang, Zhaoqing, Pingdingshan and other places, and the total number of stores has reached two More than one hundred and ten. There are more merchants who are intensively negotiating and selecting sites. Sales hot spots and franchise expansion are accelerating. Their choice is to "choose green businesses and do advanced projects to make public profits"
1. Enter the market Advanced awareness
The unique business perspective and unique business philosophy determine the competitive strength of Red Ant.
The Red Ant brand was developed by Haikou New World Industrial and Shenzhen Red Ant Commercial Development Co., Ltd. in June 2002. In the past 13 years, the company system has operated several well-known clothing brands in Southeast Asia, such as Giordano, U2, G2000, Bossini, Jeanswest, etc.; catering brands include: Yoshinoya, Liuqiankan, Maojia Restaurant, Qinxiang Lou, Yonghe King, Xianjilin, Shefeng Pavilion, Traditional Spicy Crab, Kuai Keli, etc. are among the first batch of clothing chains, Chinese fast food chains, takeaway drink shop chains, and complex casual dining chains to be introduced into the country. Their business awareness has always been We are at the forefront of the domestic business community and closely follow the pulse of international business conditions. Red Ant has used the company's increasingly mature chain concepts and development and management experience to grasp international business trends and target the domestic market space. Taking "one step ahead and one step at a time" as the market strategic goal.
2． Fruit drinks are a new international trend
Red Ant is the first specialty fruit drink and snack store to launch fresh fruits as raw materials. Advanced production technology and marketing methods have been introduced from Thailand, Malaysia, Hong Kong, Taiwan and other places.
Red Ant uses various fresh fruits to make various flavors on-site with unique formulas, forming freshly squeezed juices that are different from traditional flavors. The taste is delicious, smooth, fragrant, and unique. The product container with humanized design is the first in China. The attractive natural colors of fruits make consumers have endless aftertaste and unforgettable memories - tasting them creates a good mood!
The product structure of the Red Ant Fruit Drink chain is mainly divided into two categories: spring and summer, autumn and winter. The main varieties change with the seasons. Spring and summer products are launched in March, and autumn and winter products are launched in September. In principle, the launch time of the main products can be adjusted according to different regions and seasons. In addition, some spring and summer products can be used as auxiliary products for autumn and winter sales, and some autumn and winter products can be used as auxiliary products for spring and summer sales.
The development process of Red Ant Fruit Drink Chain always puts the goal of "small investment, fast return, low cost and high profit", which the merchants will always pursue, in the first place.
Red Ant: Complying with the international food trend, it mainly promotes green and healthy products, using fresh fruits as the main raw materials for on-site production. It has rich fruit varieties and sufficient supply. It takes a long-term business route and is in line with the national industrial development policy.
Red Ant: Targeting youth consumption and consumption of leisure products as its main business objectives, it highlights the characteristics of fashion, novelty and leisure in terms of product structure, product container design, taste and other positioning.
Red Ant: Varieties are priced at RMB 2---RMB 8 (excluding dine-in restaurants). It is widely accepted by consumers and has a gross profit of RMB 70. It can also be purchased by an agent based on factors such as local consumption power and comprehensive costs. The merchant adjusts the unified sales price of all stores in the city.
Red Ant: The store types it operates are: ① Takeaway store type: (no seats, sold directly to outsiders). This type of store was known as an economical and efficient commercial entity abroad a few years ago. Recently, In the past two years, it has penetrated from south to north in the country, and the benefits have been extraordinary. Compared with similar beverage stores, the return on investment cycle has been significantly shortened. Takeaway stores are suitable for operating in local first- and second-class business districts, with a store area of ??about 15 square meters. ② Dine-in store type: Determined by climatic factors and consumption habits, this type of store has long operating hours, high return rate, significant market advantages in variety, price, environment, and service, and high gross profit margin, so it is suitable for the local market. For operations in type II and III business districts, the store area can range from 70 square meters to 100 square meters. ③Complex store type: Combining takeout operations with strong sales capabilities and casual dine-in dining, the operating value is improved. Stores with suitable rents in the local second and third-class business districts can be selected to give full play to the complementarity between regions and seasons, and the turnover will grow steadily. .
Red Ant: The product structure is mainly divided into two categories: spring and summer, autumn and winter. The main brands change with the seasons. Based on the principle of focusing on spring and summer products in March and autumn and winter products in September, the launch time of the main products can be adjusted according to different regions and seasons. There are also hundreds of fashionable and hot-selling varieties for dine-in stores.
a.. Provincial general agent: The company acts as a company and has the ability to develop chain stores in the provincial market. It represents the headquarters to develop chain franchises in cities across the province. Open model stores in provincial capital cities, set up small warehouses and independent offices with dedicated staff, telephones and faxes. Responsible for the China headquarters and its municipal agents.
b. Municipal agent: Have the ability to develop chain stores in the market of this city (the scope of administrative districts designated by the state), and represent the headquarters to develop chain franchises in this city, open model stores, and have telephones and faxes. Responsible for the China headquarters (or provincial general agent) and affiliated franchise stores.
c. Franchise store: A chain store established in accordance with standard requirements after approval and signing of an agreement. Franchisee application procedures:
Franchisees are responsible for their superior agencies. If an agency has been established in this city, apply to the agent in this city; if no agency has been established in this city, apply to the headquarters.
Franchise fee:
Rights
① Agents enjoy the agency rights of the "Red Ant" brand in designated areas and have the right to directly open "Red Ant" Brand directly-operated stores and development of brand franchise chain stores.
② The agent has the right to use and grant the trademark, patent, production technology and business operation of "Red Ant" to its chain stores within the scope of the agreement.
③ The franchise fee and reasonable profits collected by the agent for the franchise chain store it develops belong to the agent.
④ Agents have the right to make business suggestions to the headquarters.
⑤ Agents have the right to supervise the operation and management of chain stores within the agreement area (including business sales, product quality, service and image standards, etc.).
⑥ The agent has the right to require its affiliated chain stores to dismantle the brand’s signboard and stop using trademarks, patents, etc. due to the termination of the agreement.
Profit
① The franchise fee, brand performance deposit, and follow-up management fees collected by franchise stores or hierarchical agents developed within the specified area are owned by the regional franchised agents, and the company does not Extract again.
② The company only provides raw material distribution services to regional agents. Affiliated franchise stores cannot obtain any supply from the company by leapfrogging. Agents have a certain proportion of delivering semi-finished products and raw materials to subordinate franchise stores all year round. profit.
The investment difference between regional agents and franchise chain stores:
Agents: regional agency fees (according to city category) about 40,000 yuan for model store equipment, decoration, and utensils.
Franchise store: The franchise fee for a single store is 15,000 yuan (paid to the agent) and the cost of store equipment decoration and utensils is about 40,000 yuan.
Franchise phone number: 0755-83667888
Fax: 0755-83667235
Address: Room 901, Hualian Building, Shennan Middle Road, Shenzhen