As the right holder, Chow Tai Fook Company should provide evidence as to whether the two trademarks would cause confusion among consumers as to the source of the goods or a greater likelihood of confusion, but it did not provide evidence in this regard. The judge can only look at the issue of likelihood of confusion based on the consumer's fictional standard. The products of both parties are now gold and silver jewelry, which is completely different from low-value consumables. Gold and silver jewelry are luxury goods, and consumers generally pay relatively high attention when purchasing. If we, as consumers, purchase such goods ourselves, we usually pay more attention to various information, especially brand identification, during the comparison shopping process. Therefore, in this case, when the right holder does not provide evidence in this regard, we A high probability of confusion cannot be established.