1. The principle of high distinctiveness;

high distinctiveness is an inevitable requirement for every trademark applied for registration. Many merchants' trademark applications are rejected because the trademarks designed by merchants are not obvious or are difficult to distinguish when they are repeated with others, so high distinctiveness is one of the important principles in designing trademarks. Significantness may be particularly illusory for many businesses. In fact, what it refers to is that the identifiability of technical trademarks can make trademarks play its role well, and it is basically significant without repeating other people's marks.

2. Be concise, popular and easy to remember;

in addition to legal protection and identification, trademarks can also help companies promote their brands and bring more customers and fame. Among them, it is necessary to use a concise and easy-to-remember principle of trademarks. A popular and memorable trademark can always make people who have seen it catchy and unforgettable. For example, the familiar brands' Taobao' and' Tmall' are good trademarks with concise and easy-to-remember principles.

3, in line with the company's products and ideas;

Trademarks are closely related to company brands, products and services, etc. A good trademark should not only make people easy to remember, but also satisfy people to know what businesses run while remembering. For example, the' Taobao' trademark listed in the above small series has a similar meaning when listening to its name. In addition, the trademark' Piaorou' has the same meaning.

4. Follow the principles of laws and regulations and civilized design;

It's a good thing that a trademark is unique, which can impress people and is not easy to forget. However, if a trademark named by a merchant violates the laws and regulations of the state and is harmful to social morality, it is very likely that the trademark of the merchant will not pass the examination of the Trademark Office, and even it will be difficult to accept it. For example, the trademark is named after the national flag and national anthem of our country.

in the process of designing trademarks, in order to cause good effects, merchants should try their best to make the trademarks colorful and refer to various elements for design.