Case 1: Wang Lao Ji's public-private partnership process

In p>1828, the first Wang Lao Ji herbal tea shop was opened in 13th line of Guangzhou. The opening of this store marks the birth of Wang Laoji trademark;

in p>184, the enterprise further developed and expanded. While operating herbal tea shops, we produce and sell Wang Laoji herbal tea bags in the form of "front shop and back factory".

In p>1925, Wang Laoji herbal tea package was exhibited in London on behalf of China national brands.

In the seventeenth year of the Republic of China (also in 1928), Wang Laoji obtained the business license;

Before 1956, it was always called Wang Laoji Pharmaceutical Factory;

In p>1956, it was called "Wang Lao Ji United Pharmaceutical Factory".

In p>1965, it was renamed Guangzhou No.9 Chinese Medicine Factory.

In p>1982, it was renamed Guangzhou Yangcheng Pharmaceutical Factory. In 1992, it was restructured into shares.

In 1992, boxed Wang Lao Ji and canned Wang Lao Ji herbal tea were creatively produced, which was the earliest herbal tea plant beverage in China and was widely sought after in the South China market.

After p>1995, Hongdao Group sought cooperation from Yangcheng Pharmaceutical at that time, and was authorized to produce and operate Wang Laoji in red cans and red bottles within a certain period of time.

in p>24, it became today's Guangzhou wanglaoji pharmaceutical co., ltd. After the joint venture development in 25.

In terms of products, Wang Laoji also keeps pace with the times, and its products are constantly upgraded. From the bowl of herbal tea in 1828 to the herbal tea bag in the Republic of China, Yangcheng Pharmaceutical Factory of Guangzhou Pharmaceutical Group successfully launched boxed and canned Wang Laoji in 1992, and the boxed Wang Laoji single product sold nearly 2.5 billion yuan, which has become the first brand of Tetra Pak. Before 1995, boxed Wang Laoji and canned Wang Laoji were always produced and operated by GPHL. In 1995, GPHL authorized Hongdao Group to produce red canned Wang Laoji, green box Wang Laoji and red can Wang Laoji fly with me within a certain period of time, demonstrating the legend of the brand.