Culture in a broad sense refers to the sum of material wealth and spiritual wealth created by human beings. Therefore, corporate culture in a broad sense refers to the sum of material wealth and spiritual wealth created by enterprises. This "harmony" includes corporate image, corporate behavior, corporate philosophy and entrepreneurial spirit.
The content of corporate culture is so extensive, which levels can it be divided into? What about the structure between these layers?
The level of corporate culture can be expressed by "four concentric circles":
The outermost layer is the corporate image. This includes the name, logo, products, architecture, popularity, reputation and so on, that is, everything that can be directly perceived by people.
The second layer is enterprise behavior. This includes the operation of organizational setup, enterprise management, production, sales and other links, that is, various behaviors implemented by enterprises.
The third layer is the concept of enterprise. This includes quality view, benefit view, customer view, management view and so on, that is, the views of enterprises on various related issues.
The innermost layer is the core of enterprise spirit. This includes the purpose of the enterprise, the life pursuit of entrepreneurs and employees, which is the most fundamental purpose of the enterprise (or "ultimate value goal").
What is the relationship between these four levels? To sum up, the inner layer is the foundation of the outer layer; The outer layer is the representative of the inner layer. To be clear, the image of an enterprise is determined by its behavior; The behavior of an enterprise is determined by the concept of the enterprise; The idea of an enterprise is determined by its spiritual core. On the other hand, the fundamental values (spiritual core) of enterprises determine the ideas held by enterprises on various issues; The enterprise's concept of looking at various problems dominates all aspects of the enterprise's actions; Various measures for enterprises to shape their specific image.
The hierarchical structure of corporate culture can also be explained by a big tree: corporate image is like a "crown"; Corporate behavior is like "branches"; Corporate philosophy is like a "trunk"; The core of enterprise spirit is like a "root". "Crown" covers "branch"; "Branches" grow on "trunks"; The trunk grows on the root.
Although "crown", "branch", "stem" and "root" have their own specific meanings, the most important thing is "root" because it is the source of life for the whole tree.
Therefore, the study of corporate culture should have an overall concept, that is to say, no matter which corporate image, management model and business philosophy are studied, it is necessary to find out which level it is in the whole corporate culture. What kind of structure does it have with its corresponding inner and outer layers? Does it correspond to the spiritual core of the enterprise?
There is absolutely no management mode or image design suitable for all enterprises in the world. No matter how good other people's things are, they can't be copied. They can only be "grafted", that is, organically combined with the "roots" of their own spiritual core to form a whole.
"Serving the society and benefiting mankind" is the enterprise purpose, which is closely related to Mr. Xue's grand wish of "benefiting all living beings and benefiting society". Wayne's purpose and will constitute Wayne's spiritual core.
Wayne's ideas of interest, competition and profit are the "backbone" of Wayne's corporate culture, which naturally grows from the "root" of this spiritual core.
Obviously, Wayne's corporate behavior and corporate image should also be organically combined with the roots of Wayne's spiritual core to form a towering tree with roots, stems, branches and leaves integrated into one, full of vitality.
It is worth emphasizing that the root of Wayne's spiritual core is a "good root" and a big "good root". This is the unique advantage of Wayne's corporate culture. With this "good root", it is possible to grow "good stems", "good branches" and "good leaves" and bear rich "good fruits". We should learn from Wayne's corporate culture and strive to cultivate "good workers", "good branches" and "good leaves" on Wayne's "good roots" so that she can bear countless "good fruits" year after year.
Another explanation
Material layer: this is the most superficial part of corporate culture, and it is the condition for forming the system layer and spiritual layer, mainly referring to the poor people in the factory, the small environment, the appearance packaging of products, the characteristics of technical equipment of enterprises, the image of employees and typical figures. The material layer is the direct external expression of corporate culture. For example, high-quality products and services, heroes, enterprise journals, garden-style factories, cultural and sports activities, etc.
System level: mainly refers to the various rules and regulations of the enterprise and the degree of recognition of these rules and regulations by employees. The system layer mainly refers to the rules and regulations, codes of conduct, moral norms and customs of enterprises.
Three spiritual layers: this is the core layer of corporate culture, including corporate values, corporate goals, business philosophy, corporate ethics, corporate spirit and fashion. The spiritual layer is the basis and principle of forming the institutional layer and material layer of enterprise culture, which determines the institutional culture and material culture of enterprises. Spiritual layer is the core layer of corporate culture. It mainly includes enterprise values, business philosophy, enterprise ethics, employee mental state, etc.
Social stratum: it is the overflow of corporate culture and the value embodiment formed by mutual feedback between the enterprise and its social environment, including the social recognition of the enterprise and the attitude of the enterprise to the society.
Or:
1, surface-products, workshops, image signs, design, modeling, structure, decoration, etc. Material and cultural enterprises, because spiritual consciousness is attached to matter. The initial manifestation of corporate culture is an invisible code of conduct that is not written on paper, and employees who do not meet this invisible code of conduct are not accepted by enterprises.
2. Shallow-cultural enterprises in the production and operation of corporate culture. Such as enterprise management mode, production mode, technical standards in the field of production and labor, modernization level, employees' mental state, work style, code of conduct and so on. When the corporate culture is sublimated to the second level, it shows the attitude towards everything in the enterprise. Positive, dedicated and confident attitude towards the enterprise. This attitude pushes enterprises from small to large, from bad to good. 3. Middle level-various rules and regulations of institutional culture enterprises, such as work responsibility system, post responsibility system, economic responsibility system, work discipline, life convention, foreign service and commitment, etc. When the corporate culture is sublimated to the third level, it shows that the whole team has the same enthusiasm for learning and innovation, and is freed from the business atmosphere of paying attention to the interests of itself and the team, others, the environment and society, and developing. Corporate culture is very stable after sublimation to this extent.
4. Deep-the management concept, value orientation, goals and moral standards of spiritual and cultural enterprises.