When we talk about Adi, we have to talk about a rich man in China, and this man is Ma Jianrong, the richest man in Ningbo. Ma Jianrong's Shenzhou Group can be called a top company. Why do you say that? Because the market value of the company has increased by more than 8 times after listing, it has increased by more than 2 times since 21, which is even more fierce than Tencent in the same period. Ma Jianrong's company is the largest OEM partner of Nike and Uniqlo in the world.

at present, the four largest customers of shenzhou international are Nike, adidas, uniqlo and puma, with revenue accounting for 3%, 22%, 2% and 11% respectively. In that year, Shenzhou International's revenue was 22.67 billion yuan, which means that Nike and Adi alone contributed more than 1 billion.

this storm also caused the market value of shenzhou international to evaporate by 15 billion in a few days, which is very rare for this global clothing OEM giant. In fact, when it comes to Ma Jianrong, a rich man, he is really an excellent entrepreneur. OEM is a sunset industry, but Ma Jianrong has created its own miracle.

In fact, Shenzhou International is not a simple clothing foundry, but the largest vertically integrated knitting manufacturer in the world, with a very high level of technology in fabric production. In fact, this is the real core competitiveness of Shenzhou International. The net profit rate of Shenzhou International is even more than twice that of Nike, which is very rare in any OEM industry in the world.

Many people also call Ma Jianrong, together with Ma Yun and Ma Huateng, the Sanma of China business circles. Ma Jianrong was born in 1965. His father was also a tailor. When he was a child, he didn't like reading and was very naughty. Ma Jianrong dropped out of school at the age of 13, so he began to study as a tailor with his father and became an apprentice in a garment factory. Ma Jianrong's father, Ma Xingbao, was also a famous textile expert in Jiangsu and Zhejiang provinces. At that time, he was the deputy director of a factory in Shanghai.

Ma Jianrong followed his father and began to learn all the technological processes of textile. Although Ma Jianrong was not interested in learning, he took textile seriously. Under his father's education, Ma Jianrong soon graduated. Ten years later, only 23-year-old Ma Jianrong became the workshop director and one of the backbones of the factory.

in p>199, a local company named shenzhou weaving invited Ma Jianrong's father to be the general manager, so Ma Jianrong went to work in shenzhou company with his father, Ma Xingbao. Ma Jianrong may never have imagined that this trip finally made him a great success and earned 7 billion net worth.

But at the beginning, Ma Jianrong and his son faced great difficulties. There are no good talents in that factory, at the same time, the working capital is also very scarce, and there is no market for products. It is almost a factory with three noes, and the only thing is millions of debts. In the face of difficulties, Ma Jianrong and his son did not flinch. First, they went everywhere to raise funds, and then they went to Shanghai to find a group of old masters and asked them to come to Ningbo to train workers.

At that time, there were many foundries in Zhejiang, and everyone was making low-end products, but Ma Jianrong and his son chose to do the opposite and began to enter the high-end market. At that time, Japan began to carry out industrial transformation, and many garment OEM businesses were eliminated, and then moved to China for development. Ma Jianrong seized this opportunity and accepted many orders from Japan. It took two years for Ma Jianrong to successfully pay off all the debts, which brought Shenzhou Company back to life. Ma Jianrong once visited a Japanese customer, and the customer complained: This time, the product was badly dyed, and the color faded as soon as it was washed with water.

Ma Jianrong was shocked out in a cold sweat on the spot. Ma Jianrong returned to China, immediately destroyed all the products, and then took the workers to research and develop again, and made a batch of products with qualified quality. Since then, Ma Jianrong has paid great attention to technological research and innovation.

In p>1997, the financial turmoil in Southeast Asia broke out and spread all over the world. At that time, Shenzhou Company was in trouble again, but Ma Jianrong took the risk to buy the company. Since then, Shenzhou has become a personal company in Ma Jianrong. At that time, Uniqlo, a Japanese clothing giant, had an order for 35, pieces of clothes, but the other party asked for it to be completed in 2 days, and no one in the industry dared to take it. Ma Jianrong took the risk.

Ma Jianrong took all the workers in the factory to work overtime, and Ma Jianrong hardly had a rest himself, and finally succeeded in finishing it on time. Ma Jianrong also won the customer Uniqlo. After that, Ma Jianrong gradually developed into Uniqlo's largest OEM partner, and then successively won customers such as Nike and Adi, and the company was completely on the right track.

In fact, Ma Jianrong's success is definitely not only luck, but also Ma Jianrong's vision is amazing. The profit of OEM is low, so many people either cut corners or cut back on expenses. There is almost no technology research and development, and there are few environmental protection equipment. However, Ma Jianrong did not. He made money in his early years, and he continued to invest in technology research and development and equipment upgrading. In 1997, Ma Jianrong invested 3 million yuan in upgrading environmental protection equipment. At that time, many people thought that Ma Jianrong was unnecessary.

However, many small factories were closed down because of poor environmental protection, and Shenzhou International won more orders instead. In 25, Shenzhou International was successfully listed in Hong Kong, and Ma Jianrong quickly spent 9 million yuan to upgrade its equipment.

Many foundries make money by squeezing employees' labor, but this is not the case in Shenzhou International. Ma Jianrong is a very conscientious boss, because the factory has strong technical strength and high profits, so Ma Jianrong doesn't need to do this at all, and even he gives employees very good conditions.

In order to make employees eat better, Ma Jianrong once spent 1 million yuan to build a canteen for employees. In China, several bosses are willing to spend 1 million yuan to build a canteen for employees, and there may not be many people. In addition, every year during the holidays, Ma Jianrong always organizes chartered buses to send employees home for the New Year.

People who come out to work pay the most attention to going home for the New Year, but train tickets are often difficult to buy. Ma Jianrong also knows the pain of employees, so later he simply organized a chartered car to send employees back for the New Year. Before every Chinese New Year, hundreds of chartered cars leave the factory of Shenzhou International and drive to the southeast and northwest, sending these employees back to reunite with their families. This expenditure alone in Ma Jianrong is close to 2 million every year.

Ma Jianrong is indeed a very conscientious boss. I hope this storm will not have too much impact on Shenzhou International, after all, it also involves the jobs of at least tens of thousands of people. However, Ma Jianrong has such technology. Even if you don't make Nike Adi, you can make Li Ning Anta, and you can also make money.