This is because Haidilao is worried that someone will register a brand name similar to Haidilao and eat the dividend of Haidilao. Therefore, in order to prevent anyone from making money by taking advantage of Haidilao's reputation, Haidilao has applied for all trademarks similar to its own, such as bottom fishing and bottom picking. At the same time, this is also a maintenance of Haidilao's own brand, to prevent people from using a trademark similar to Haidilao to open a hot pot restaurant, misleading and deceiving consumers and damaging Haidilao's reputation.

In fact, this is also a helpless move among big brands, although there are relevant trademark laws in China to protect brand rights and interests. For example, Article 13 of the Trademark Law of People's Republic of China (PRC), which was revised on 20 19, stipulates that if the owner of a trademark well-known to the public thinks that his rights have been infringed, he may request the protection of the well-known trademark in accordance with the provisions of this Law. ? But when a brand grows bigger and has a good brand, people will use it in various ways, which makes people unprepared. Only spend money to register all trademarks similar to your own brand and use money to protect your brand reputation.

In our daily life, people go to court every day to protect their own brands, and some of them are settled in court; If there is a lawsuit that cannot be won, the law can do nothing about this loophole in the registered trademark law. It shows that China's trademark registration is not perfect and there are still some problems. I believe that in the near future, China's trademark law will be more perfect and protect the rights and interests of all brands. Brands are no longer so careful to protect their rights and interests.

In addition to the big brand Haidilao, six brands including Walnut and Laoganma also applied for their own similar brands. For example, Laoganma Company has applied for Laoyuma and Laoqianma. These names make people laugh, but they also make people lament that it is not easy to maintain the reputation of brand trademarks.