There is no unified standard for trademark value evaluation. The value of a trademark is probably related to the following aspects:

1. The name or pattern composition of the trademark

A good name The value of the trademark is determined first. As the number of trademark applications increases year by year, most trademarks with good meanings such as two-character trademarks are registered first. Therefore, two-character trademarks will be more expensive than three-character, four-character, and four-character trademarks. Multi-word trademarks are worth more. If it is a pattern trademark, a simpler and easier-to-remember pattern will be worth more than a complex graphic trademark.

2. The registration time and usage of the trademark (famousness, etc.)

If the trademark has been registered for a long time, has been used, and has a certain degree of popularity, then it means that the trademark Already possessing a certain value, this type of trademark will be worth more than a newly registered trademark that has not been used or well-known.

3. Categories of trademarks

Trademarks are divided into 45 categories, and each category corresponds to different goods or services. The 25th category of clothing trademarks is more popular, and there are many related trademarks. , these types of trademarks are relatively cheap on the market, but food trademarks of categories 29, 30, and catering trademarks of category 43 are “hot commodities” and are highly favored in trademark transactions, and their value is naturally A rising tide will lift all boats. If a trademark is registered in multiple categories, the value will be slightly higher than in a single category.

4. Integrity of the trademark

You can choose many sub-categories when applying for trademark registration, but usually not every sub-category will be successfully registered during trademark registration, and some may be rejected. Although a trademark registration certificate will be issued in the end, the scope of application will be greatly reduced, and the value of such a trademark will naturally not be high. The more categories of trademarks are covered, the more needs can be met.