In recent years, the development of beverage brands has been very rapid. Like Pepsi-Cola and Coca-Cola, which I have been drinking since I was a child, there are also many "national beverage" brands active in the market, such as "Wanglaoji", "Jiaduobao", Coconut Brand Coconut Juice (China's well-known trademark, Chinese brand, Top ten beverage brands), Minute Maid Orange (produced by Coca-Cola, one of the top ten juice and health beverage brands), Uni-President Orange (a Chinese brand, one of the top ten beverage brands, note: including iced black tea), etc. Today, as the era of consumption gradually changes from product consumption to consumption, the recognition of trademarks is the first condition for the establishment of enterprises in the industry. Currently, it is difficult to obtain a trademark through trademark registration in the beverage industry or other industries. In contrast, the success rate of trademark transfer is always very high. If you choose to purchase a trademark, this would be a great way to transfer someone else's registered trademark to your own business. So, what type of beverage trademark transfer is it? How to do it?

The beverage trademark is in the 32nd class of trademark classification - 3202 group.

Class 32 trademarks: beer; mineral water, soda water and other non-alcoholic beverages; fruit drinks and juices; syrups and other preparations for making beverages.

The content of group 3202 is as follows:

1. Non-alcoholic juice 320001, ginger ale 320003, non-alcoholic juice drink 320006, whey drink 320007, fruit juice 320010, water (beverage) 320012, lithium salt mineral water 320014, mineral water (beverage) 320015, sparkling water 320017;

2. Meal mineral water 320018, grape juice 320019, lemonade 320020, vegetable juice (beverage) 320022, Unfermented grape juice 320026, soda water 320028, fruit juice ice water (beverage) 320029, tomato juice (beverage) 320030;

3. Non-alcoholic beverage 320031, almond milk (beverage) 320032, soda 320035, Sarsaparilla (non-alcoholic beverage) 320041, non-alcoholic aperitif 320042;

4. Non-alcoholic cocktail 320043, non-alcoholic fruit tea 320044, isotonic beverage 320045, peanut milk (non-alcoholic beverage) 320046, Non-alcoholic cider 320047, kvass (non-alcoholic beverage) 320048, honey-based non-alcoholic beverage 320049, fruit smoothie 320050, non-alcoholic aloe drink 320051

5. Coke C320002, sour plum soup C320003, mung bean Beverages C320004, lactic acid beverages (fruit products, not milk) C320007, milk tea (mainly non-milk) C320008, fruit powder C320009, fruit crystals C320010, distilled water (beverages) C320011, drinking distilled water C320012, purified water (beverages) C320013;

6. Acid-resistant beverage C320014, plant beverage C320015, bean beverage C320016, ginger drink C320017, black plum juice (non-alcoholic) C320018

Beverage trademark transfer is a very common one at present. A method of trademark transfer. Compared with other products, beverages have a larger consumer group. We need to pay attention to these issues in the transfer of beverage trademarks:

1. Illegal transfer of a registered trademark means that the transferor of the registered trademark is not the owner of the registered trademark. The owner, or without the consent of the owner of the registered trademark, secretly transfers the registered trademark through fraud or other improper means;

2. Transfer of an invalid trademark. The so-called invalid transfer means that the transfer of a registered trademark does not comply with the restrictions stipulated in the Trademark Law. Although both parties to the trademark transfer have signed a trademark transfer agreement and Party B has paid the trademark transfer fee, the transfer application for the registered trademark cannot be approved by the National Trademark Office at all. Therefore, for the transferee of the trademark, if you purchase this trademark , it will be a loss for the enterprise;

3. Transfer of some trademarks. The so-called partial transfer means that the transferor of a registered trademark does not transfer other similar trademarks related to the transferred trademark rights to the transferee of the trademark, but intentionally or unintentionally retains or conceals part of the trademark that is similar to the transferred trademark. The transferor's trademark The transferred trademark can still be used after the transfer. Similar to other trademarks, this approach can easily cause trademark disputes.

The transfer of beverage trademarks can enable enterprises to quickly obtain registered trademarks, which has obvious benefits for the operation and development of enterprises. If the company urgently needs an influential trademark in the market, it is recommended to transfer the trademark, but if the company wants to obtain a brand new trademark, it can choose to register the trademark.