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Operator: What does orange mean?

Operator: Orange is a French telecommunications operator.

Orange’s development history:

In 1994, the company officially entered the British market. In 1996, the company was officially listed on the London Stock Exchange and officially landed on the Nasdaq Stock Exchange on April 2 of the same year. The largest shareholder is Hutchison Whampoa, accounting for 48 shares; while British Airways holds 22 shares. Total assets have reached US$8.4 billion.

In July 1997, the company's users reached 1 million, becoming an unusual milestone in the company's history. In 1998, the company's shares were the best performers on the French stock market. The company has begun to vigorously expand its international business and has successfully implemented international strategies in Austria, Belgium, and Switzerland.

At the end of 1999, the company had registered trademarks in Hong Kong, Australia, Israel and India. The company continues to focus on providing the best service to its customers, and in 2001 the company's UK branch topped the UK Mobile Customer Satisfaction Study for the fourth consecutive time.

Orange is a subsidiary of France Telecom and the largest mobile operator Orange in the UK and France. The company launched the largest 2.5/3G converged network in France and the UK at the end of 2004, with a coverage rate of 60%, allowing its users to further enjoy "seamless mobile broadband" services.

On October 3, 2005, Orange was awarded the title of "Best International Mobile Operator" at the 2005 World Communications Awards held in London.

Extended information:

New profit model for telecom operators:

China Mobile has broadened its profit channels by developing broadband services. China Mobile provides users with free 2-year rights to use 100 MB mobile broadband. In this way, it retains mobile phone users and squeezes out the market share of competitors.

China Mobile’s 2018 annual report data shows that in 2018, the total number of China Mobile’s wired broadband customers reached 157 million, with a net increase of 44 million, and an annual growth rate of 39. It is similar to China Mobile’s “free broadband insurance for mobile phone users”.

China Telecom adopts the strategy of “giving away mobile phone services to retain broadband users”. In the design of mobile phone packages, it attracts users with more favorable traffic and call time, and retains them by bundling mobile phones with broadband and TV set-top boxes. user.

But for operators, the commercial use of 5G will promote the deeper penetration of digital technology into the entire society and bring opportunities for operators to establish new profit models, that is, how to provide support for the digital economy. At the same time, we can achieve sustainable development of our own business. In the face of technological innovation, operators have also begun to proactively explore new revenue directions.

Reference materials: Baidu Encyclopedia-Telecom Operators

People's Daily Online-Telecom operators' new profit model welcomes opportunities