How to design a word trademark

(1) The readability of text

The main function of text is to convey the author’s intention and various aspects to the public in visual communication. kind of information. To achieve this goal, the overall appeal of the text must be considered and give people a clear visual impression.

(2) Personality of the text

The design of the text should be subject to the style characteristics of the text trademark. The design of the text cannot be separated from the style and characteristics of the entire work, let alone conflict. Otherwise, the appeal effect of the text will be destroyed. Generally speaking, the personality of a word trademark can be roughly divided into the following categories:

Dignified and beautiful, strong and straight, deep and heavy, cheerful and light, vigorous and simple, novel and unique.

(3) Visuality

In the process of visual communication, text has the function of conveying emotions, so it must have visual beauty and be able to give people a feeling of beauty. Well-designed fonts and cleverly combined words can make people feel happy, leave a good impression, and gain a good psychological response.

(4) Creativity

According to the requirements of the word trademark theme, highlight the individual color of the text design, create a distinctive and unique font, and give people a unique visual experience , which is conducive to the expression of the author's design intention. When designing, you should explore the morphological characteristics and combination of characters, constantly modify them, and ponder them over and over again. Only in this way can you create unique characters, so that their external form and design style can arouse people's aesthetic pleasure. How to register a word trademark

1. Positive answer

Registering a word trademark:

1. You can search for the trademark first. If there is no identical or similar one before, , you can prepare the application documents and submit the application;

2. About one month after the application is submitted, the Trademark Office will issue an application acceptance notice. After the word trademark registration process and formal review are completed, it enters the substantive review stage, which takes about one to one and a half years. If the substantive review is passed, the announcement process will begin; if the announcement period expires and no one raises any objection. You can get the registration certificate.

2. Analysis details

Word trademark is a major form of trademark. A word registered trademark is composed of Chinese characters and their pinyin letters or other words and letters. For the design of word trademarks, in theory, any font is allowed to be used, but the final design of word trademarks must meet the relevant requirements of the trademark law for registered trademark patterns. For example, the common name of the product must not be used and prohibited by law. The use of symbolic words as trademarks must also be distinctive.

3. How to avoid font infringement

In order to avoid infringing on font copyright, it is recommended that you try to choose some non-copyrighted or free fonts, and at the same time avoid falling into the trap when the company expands later. In case of trademark font infringement disputes, when choosing, the copyright of fonts such as Hengti, Songti, and Kaiti cannot be traced, so you can use them with confidence. Moreover, when registering a trademark, you can also use handwriting to write the trademark name yourself. In this case, the copyright belongs to you and you no longer have to worry about font infringement. How to design a trademark

1. When designing a trademark, it must first have distinctive features, be easy to identify, and must not be repeated or similar to others. It can be composed of text, graphics, or a combination thereof.

2. The following words and graphics may not be used in design trademarks: (1) The same or similar to the country name, national flag, national emblem, military flag, medals of the People's Republic of China; (2) The same as those of foreign countries. The country’s name, national flag, national emblem, or military flag is the same or similar; (3) It is the same as or similar to the flag, emblem, or name of an intergovernmental international organization; (4) It is the same as the “Red Cross”, “Red Crescent” emblem, The names are the same or similar; (5) the common name and graphics of the product; (6) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the product; (7) ethnically discriminatory ; (8) Exaggerated and deceptive propaganda; (9) Harmful to socialist morals or other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, unless the place names have other meanings, registered trademarks using place names will continue to be valid.

3. The design of the trademark must be meaningful, beautiful, acceptable to the public and widely circulated.