You need to apply to register a clothing company or clothing processing factory first. After you have a business license, you can apply for a registered trademark;

It does not cost a lot to register a company or a clothing processing factory. , it’s just some cost;

You can only apply for a trademark through an agency, which costs about one thousand yuan per category;

You can find a part-time designer, but there is no need to hire one in the early stage. Fixed designer.

It is not so easy to design a trademark brand for yourself and make it famous. You must first have a good name and a well-designed icon (the following is for reference only:)

1. The best is a word trademark

General trademarks can include words and patterns. However, we recommend that when you apply for a registered trademark, it is best to focus on text. This is because: When applying for registered trademarks, searches for existing trademarks (including registered and unregistered ones) are mainly based on text. This makes it difficult to determine whether your trademark image is the same or similar to an existing trademark image. Including the trademark pattern when registering a trademark will undoubtedly greatly increase the probability of rejection of the registered trademark application. At the same time, even if your application is approved, the possibility of others suing you for trademark infringement in the future is greatly increased. For example, McDonald's has successfully fought in court several times to prevent other trademarks from using a similar golden bow pattern in its trademark. This means that the owners of these trademarks must abandon their currently registered trademarks, redesign and apply for new registered trademarks;

One of the most important criteria for judging whether a trademark is similar is to see whether its text is similar to other trademarks. The words in the trademarks are similar. If you successfully register a word trademark, you have actually deprived others of the right to use the same name to promote their products or services, regardless of how the pattern of their trademark is different from yours. This has actually achieved your purpose of registering a trademark;

Except for a few trademarks with huge advertising investment and extremely special designs, it is generally difficult for people to remember the pattern of a certain trademark and base it on it. Establish a connection between the trademark image and the product or service. What your customers will remember is the text of your trademark. Registering a word trademark can achieve twice the result with twice the result;

When using a registered trademark in the future, you can use the registered trademark (marked with ?) and the unregistered pattern trademark at the same time. Intuitively, this is not much different from registering a trademark image and text together.

Another advantage of this is that if you need to modify the trademark pattern in the future, you do not need to apply for a new trademark. History has proven that the frequency of modifications to trademark images is much greater than the frequency of modifications to trademark text.

Of course, if the trademark pattern you design is truly unique and has great market value, you should include it when applying for trademark registration. Another more feasible method is to register the pattern trademark and word trademark separately. In this way, even if the registration of the pattern trademark is rejected, or the pattern trademark is challenged by others for trademark infringement in the future, your registered word trademark will not be affected. 2. Choose a good English name

In fact, choosing a name composed of English letters is necessary for enterprises to move toward internationalization and conduct cross-border operations. This is because of the international development of enterprises, and corporate logos and standard words are easily recognized, accepted, and pronounced by as many people as possible around the world. That is, people from any region, skin color, race, and culture can recognize it.

Since English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures, and skin colors around the world, corporate logos and standard words using English letters as elements must be universally applicable and the world’s Passage. Except for English letters, marks composed of any other elements have strong regional and national characteristics, which increases the difficulty of dissemination and makes it difficult to become famous all over the world.

Japan’s Sony, Panasonic, Honda, Toyota, Germany’s Siemens, and Sweden’s Ericsson all use non-native English letters As company name and brand name. 3. After applying for registration of an English trademark, do I still need to register a trademark in Chinese?

Yes. Due to cultural differences, huge differences in aesthetics and understanding create business gaps that can only be reduced through localization. Therefore, the Chinese trademark you register is very likely to be different from your English trademark in various aspects. So it is still necessary for you to apply for a registered trademark in Chinese. 4. Separate registration for local (native cultural language) and English

Integrated registration is a strict saving, but separate registration brings huge flexibility. Among well-known brands in various countries, it is very rare for Heyi to be registered. 5. Trademark uniqueness is very important

The logo composed of trademark elements is generally a word, which does not exist before you use it.

In trademark examination, this issue is called "distinctiveness", that is, uniqueness. This is what confuses many Chinese people. They all like to choose words that everyone knows, such as "Lenovo", "China", "Great Wall", etc. In fact, these are bad trademark concepts.

The connotation and amount of information contained in the word "corporate trademark" should be all about the company. When the public's sight and hearing come into contact with this logo, all the information reflected in their minds is information about this enterprise, and there will never be any other miscellaneous information that interferes with the company's information dissemination. On the contrary, if this word is existing and originally meaningful, then when the public comes into contact with this word, the information reflected in this word will be confusing, which will affect the accurate and clear communication of corporate information to the outside world.

This kind of brand name difference is not easy to protect, and can also lead to ambiguity. Sometimes a word is praiseworthy in the United States, but may be derogatory in Islamic countries, which is not in line with the universal principles. For example, domestic "junk" carpets have encountered great obstacles in exporting because "junk" in English means not only sailboat, but also garbage and rags. The same thing happened to Shanghai's White Elephant Battery, because "a white elephant" is a "useless thing." It can be seen that the best international brand name that is feasible everywhere is an English word that has no meaning in itself. IBM and Rejoice are good examples.

A simple and effective method is to search in a well-known search engine such as www.google.com. A small number of results is appropriate. 6. Simple spelling, beautiful pronunciation, catchy, easy to remember and oral communication

In fact, since the late 1960s, Japanese products have been invincible in the international market. Unfortunately, in addition to the well-known reasons such as the government's excellent macro-control and industrial policies, team spirit, etc., Japanese companies' first-class business philosophy and international corporate visual identity are also important reasons. The brand logos and standard characters of most of Japan's world-class companies are designed according to the above principles, such as YAMAHA, HONDA, KENWOOD, PANASONIC, SONY, TOSHIBA, CITIZEN, SEIKO, NISSAN, TOYOTA, CANON, RICOH, CASIO, etc. Successful companies and brands such as South Korea, the United States, and Germany also basically follow this principle, such as IBM, AT&T, AST, MOTOROLA, SIEMENS, LAWPANEL, INTEL, SAMSUG, DAIWOOD, etc. Among Taiwan's own international famous brands, KENNEX ( Tennis rackets), PROTON (color TV - challenging and defeating SONY in the United States), ACER (Acer Computer), etc. are all planned according to the above-mentioned internationalization principles. Green Power and New Dongyang, which are well-known in the local area but have not been internationalized, are basically limited to operating in Chinese-speaking areas and are unable to expand outward.

It can be seen that internationally famous brands, whether they are from English-speaking countries or non-English-speaking countries, generally have to have an English "foreign name". To measure whether the national industry is revitalized, it mainly depends on whether it can resist the invasion of foreign brands in the domestic market; whether it can bring domestic brands to the doorsteps of foreigners; whether it has a higher market share than foreign brands on a global scale. In a word, it is better than foreign brands, and it has nothing to do with whether it takes a foreign name or not. But if you really want to become a multinational company and have products that sell well all over the world, you can't do it without a foreign name. Choosing a "foreign name" can not only pave the way for internationalization, but also greatly improve the taste of the brand. Just imagine, Changhong's "Changhong" logo and Konka's "Konka" logo are affixed to the same TV set. Which one is more tasteful? 7. The font name (trade name) should be consistent with the brand trademark

Currently, in developed countries, it has become a common practice in developed countries to use a special part of a trade name as a trademark for registration. Such as Japan's "Hitachi" and "Toyota", Germany's "Bayer", etc. The integration of trademarks and trade names not only achieves the effect of simultaneous publicity of trademarks and trade names, but also obtains protection from dual legal systems.

Current regulations in mainland China prohibit domestic companies from using languages ??other than their own, including English as font sizes (TCL is a strange exception). You can be sure that this regulation will change sooner or later. Trademarks and trade names are corporate strategies, and companies should take a long-term approach. 8. The domain name is consistent with the brand trademark

If you want to apply for registration of a US trademark in the future and be able to put a ? mark on the registered trademark, you must prove that the trademark you want to register is already "in use" in the United States. , which means you are using your trademark to market your products or services in the United States. How can we meet this demanding condition? A more convenient and effective method is to register and run a website with the address "your trademark text (English).COM". This way, you have sufficient evidence to prove that the trademark you want to register is already in use in the United States.

Registering and running a website with the same trademark (in English) as yours may have unexpected benefits. First of all, if you find that your trademark (English) has been registered as a website address by others, you should redesign your trademark in time. This is because in this case, even if you successfully register your trademark, the owner of the website can still sue you for infringement of his trademark rights because he used the trademark before you.

In addition, registering and running a website that is consistent with your registered trademark will virtually enhance the overall image of your registered trademark. In the era of electronic commerce, if a company (or a trademark) does not have its own website, it will easily arouse suspicion from others. 9. Avoid being similar to any famous trademark

The ownership of a trademark is determined by the prior rights of the trademark. In other words, whoever uses a trademark first owns it. Therefore, judging whether a trademark infringes the rights of another trademark depends on who uses the trademark first.

However, it does not mean that any two identical trademarks are not allowed to exist at the same time. At this time, another criterion for judging whether a trademark is infringed is whether the appearance of the new trademark will cause customers of the first trademark to mistakenly regard the second identical trademark as the first trademark. If the two trademarks are in completely different industries or different regions, have different customer groups, and have different sales channels, then two identical trademarks can exist at the same time.

However, this criterion does not apply to those famous trademarks. For example, if you use McDonald's trademark or even a similar pattern to sell cars, which seems to have nothing to do with the fast food that McDonald's sells, the court will still find you infringed. In fact, even if the court ultimately decides in your favor, it will be difficult for you to have the energy and financial resources to fight with a large company in court until the day the judge makes a ruling.

So, an important principle when choosing a trademark is to avoid being similar to any famous trademark. Otherwise, it will bring you endless trouble.

After you apply, you will need to carry out extensive publicity, such as Septwolves, Nike, and other trademarks to promote your trademark brand