Because it does not meet the conditions for entering a Tmall store. The information required for entering a Tmall store mainly includes the business license of the enterprise, the front and back of the legal representative’s ID card, the front and back of the contact person’s ID card, and general taxpayer qualifications. Brand qualifications require a trademark registration certificate or a trademark registration application acceptance notice and a brand authorization letter. We also prepare corresponding industry qualifications according to relevant requirements.

Why can’t the Tmall store be established?

Because it does not meet the conditions for entering a Tmall store.

The information required for entering a Tmall store mainly includes the business license of the enterprise, the front and back of the legal representative’s ID card, the front and back of the contact person’s ID card, and general taxpayer qualifications.

The qualifications of the brand require a trademark registration certificate or a trademark registration application acceptance notice and a brand authorization letter. We also prepare corresponding industry qualifications according to relevant requirements.

Why did you fail to enter Tmall?

1. Incomplete information preparation

The threshold for entering Tmall is getting higher and higher, and the requirements for information are becoming more and more complete.

Enterprises entering Tmall must prepare relevant information according to the prompts on the entry page, and be sure not to miss any information, otherwise they will not be able to successfully enter.

2. Inaccurate positioning

To put it simply, our products, consumer groups, prices, etc. are not attractive and competitive.

If we cannot find the market positioning, crowd positioning, etc., Tmall will definitely shut us out.

3. Insufficient market influence

The traffic of Tmall Mall is very large. Every day, many companies and brands line up to enter Tmall.

If no one knows about our company, has not made any achievements, and no one pays attention to the brand, Tmall will think that our market influence is not enough to attract many consumers.

After we have a certain market influence, we will be more convincing when we enter Tmall.

Only can we convince Tmall to agree to our application and allocate traffic and resources to us.

4. Insufficient comprehensive strength

It is also difficult for companies to enter the Tmall platform if their comprehensive strength is insufficient.

In addition to reviewing the corresponding information, the Tmall platform will also examine our comprehensive strength from multiple dimensions.

For example, how much our brand is worth, how big its potential is, etc. These are the things that the Tmall platform needs to focus on.

5. The registered brand is not in the Tmall brand pool

It is most likely because our brand has not passed the evaluation and cannot enter the Tmall investment brand pool.

Normally, if the brand we want to enter has entered the Tmall brand pool and meets the requirements of the category to be entered, it can successfully enter Tmall after passing the review of the Tmall platform.

If the brand we want to enter is not in the Tmall investment brand pool, it will be a little more troublesome.

The Tmall platform will first evaluate our brand. Only after passing the evaluation can we enter the investment qualification review process.