LONGINES has a long history of 183 years.

Longines (LONGINES) was founded in Soimia, Switzerland in 1832. It has a long history and exquisite craftsmanship of more than 183 years. It has a long history in sports. The field of timekeeping also has a distinguished tradition and excellent experience.

Longines, with its flying wing hourglass as its symbol, is famous for its elegance. As a famous brand under the Swatch Group, the world's leading watch manufacturer, Longines has been distributed in more than 130 countries around the world.

As the timekeeper of the World Championships and a partner of the International Federation, the Longines brand is world-renowned for its elegant timepieces. It is also a member of the world's leading watch manufacturer Swatch Group S.A. The Longines Maison uses the flying wing hourglass as its logo and has operations in many countries around the world.

Longines was founded in Soimia, Switzerland in 1832. Its unremitting pursuit of tradition, elegance and excellent performance has achieved the brand’s pure watchmaking expertise.

As the timekeeper of the World Championships and a partner of the International Federation, the Longines brand not only has a long and splendid history, but is also famous around the world for its elegant timepieces. It is also the world's leading watch manufacturer Swatch A part of GroupS.A.

The Longines Maison uses the flying wing hourglass as its logo and operates in more than 140 countries around the world.

In 1832, Auguste Agassiz entered the world of watchmaking by joining hands with a watchmaker in Saint-Imier, which quickly became the Agassiz Company. (Agassiz & Pagnie) Legal Responsible Person.

At that time, this watchmaking family produced watches according to the "établissage" watchmaking method (that is, the watchmaker worked at home), and vigorously expanded its business network, successfully selling its products to other continents, especially across the Atlantic. .

In the 1850s, Agassiz's nephew Ernest Francillon took over the watch business.

While assuming the management responsibilities of this famous family, he is also thinking about how to improve the manufacturing methods commonly used in the local watch industry.

He plans to reorganize the necessary tabulation steps that were originally scattered and integrate them all in the same building.

Francillon wanted to build a factory that would use production machinery to realize every process from assembly to completion.

In order to realize his vision, in 1866 he purchased two adjacent pieces of land on the right bank of the Suze river that flows through the Saint-Imier valley, because it was locally called "Les Longines". ”, so when he established the manufacturing factory in 1867, he named it “Les Longines”.

Ernest Francillon hired a young engineer named Jacques David, a member of his family, to assist him in developing equipment, improving watchmaking processes and process.

During the 1870s, Francillon's choice of industrialization achieved good results, and the factory continued to grow and develop until the first half of the 20th century.

In 1911, the Longines watch factory had more than 1,100 employees, and its timepieces were sold all over the world.

Longines focuses on technical research and strives for excellence. As of the 1929 Barcelona Exhibition, it has won more than ten prestigious awards at many international and world expositions, and it is a well-deserved "most glorious" Watch family brand.

In 1889, Francillon patented a manufacturing brand consisting of the Longines name and the flying-wing hourglass graphic.

Today, Longines has become the oldest, unmodified, but still vibrant and outstanding brand among all international registrations of the World Intellectual Property Organization (OMPI).

Since 1867, the watch family has used the "Flying Wing Hourglass" graphic and the "Longines" brand as a symbol of extraordinary quality, fighting against those who try to steal the outstanding reputation of Longines products for profit. The counterfeit goods are constantly fighting.

Relying on its accumulated technical advantages, Longines gradually established close ties with the sports world and contributed its own proprietary technology to many sports events. Its performance during the 20th century was particularly impressive. praise.

Development history

In 1832, Auguste Agassiz came to work in a small watch shop in a small village in Saint-lmier. Soon he took over the entire store and changed its name to "Agassiz & Pagnie".

Agassiz’s nephew Ernest Francillon inherited his business 20 years later.

Francillon had a unique vision. His idea was to concentrate all the mechanical production and assembly of timepieces and other multiple production steps in the same factory to establish a comprehensive production process.

So two adjacent pieces of land on the right bank of the River Suze, locally called Les Longines, were purchased.

In 1867, Francillon established the first Longines watch factory and produced the first key-controlled pocket watch, winning the bronze medal at the Universal Exhibition in Paris, France.

The first Longines watch was born.

On May 10, 1880, Longines officially became a registered trademark in Switzerland and is the oldest trademark in the Swiss watchmaking industry.

In 1969, it once again took the lead in producing the world's first quartz watch.

Another achievement of the LONGINES watch is the use of the characteristics of quartz vibration to produce a jumping display, becoming the first timepiece to use a liquid crystal display.

At 4:00 pm on May 27, 1889, Longines’ flying-wing hourglass trademark was officially registered in the Product Intellectual Property Office of Bourne, with patent number 2684.

Since then, the flying-wing hourglass has become a prominent image of Longines.

In 1904, the Longines Express Monarch was praised by an American Antarctic expedition team. During the 429-day trip, Longines' timepiece could maintain a difference of only four seconds, with amazing accuracy.

At the 1912 Federal Games in Basso, the Longines chronograph accurately calculated the speed of 3,500 athletes and once again became the target of praise.

In view of the fact that the timepieces produced at the Longines watch factory are highly accurate and have contributed a lot to navigation research, they have been issued high-level certificates to prove this.

Later in 1964, Longines won the Observatory Champion Award with the world's smallest electronic quartz marine timepiece.

In 1938, Longines produced the second navigation watch, the Siderograph.

In 1945, the L22A movement was created, symbolizing the birth of Longines’ first fully automatic men’s movement.

The "Longines Circle" promotional campaign in the 1950s. In 1953, Longines launched a series of innovative promotional activities named "Longines Circle".

In 1979, LONGINES launched the thinnest watch in the world at that time, with a body thickness of less than two millimeters.

In 1982, Longines launched the Agassiz “Agassiz” slim gold watch series to commemorate the 150th anniversary of Longines.

This series of watches is only 3 mm thick and equipped with waterproof function.

Later in 1983, through continuous research on miniaturized components, Longines launched the L961 "bagUette" small movement specially designed for women's watches, with a thickness of only 1.75 mm.

In 1984, Longines launched the Conquest watch, equipped with a Very High Precision movement, which was a major development for Longines.

This series of watches is equipped with a temperature compensation function (Thermo-pensation) system, which is 5 to 10 times more accurate than ordinary quartz watches.

These inventions established the prominent position of LONGINES watches in creative ideas and watchmaking technology.