There are many e-commerce platforms now, and with the rise of short videos and the opening of Douyin stores, it has attracted the attention of many merchants. So. What is Douyin Store? Douyin Store is an e-commerce monetization tool provided by Douyin for self-media authors to help self-media authors expand content monetization channels.

After the Douyin store is opened, you can display your exclusive store page on the merchant's Toutiao account, Douyin, and Huoshan Individualism. The products of the store can be displayed through micro headlines, videos, articles, etc. Get exposure. A Douyin store is a store, which is the same as a Taobao store; the shopping cart and display window are Douyin’s e-commerce functions, which allow you to add Douyin products to videos and personal homepages.

How to open a Douyin store? After opening a Douyin store, fans can obtain content and purchase products in Toutiao, Xigua Video, Huoshan, and Douyin apps. Purchasing users can be directly converted into fans, helping authors form a complete traffic closed loop.

In addition to the above, the advantage of Douyin Store is that it now covers search and purchase entrances, video purchase entrances, comment purchase entrances, corporate homepage entrances, and customer retention entrances. The qualification threshold is low and only a business license of an enterprise or individual is required to open it. E-commerce can also cooperate with a variety of marketing tools to achieve marketing transformation. Today, the DouShi merchant mini-program selling system’s marketing tools such as group buying, crowdfunding, and bargaining are combined with dozens of reward mechanisms such as promotions and queue rewards to stimulate fan participation. Share and disseminate, significantly save promotion/channel operation costs, and achieve fission growth in sales.

In addition, as short video platforms pay more and more attention to intellectual property rights, following JD.com and Tmall, video e-commerce companies also need trademarks. If a Douyin store does not have a trademark, the review will not be passed. Therefore, enterprises should pay attention to trademarks. If they have not yet registered a trademark, they should register it as soon as possible. Welcome to consult Bajie to learn more. How to open a Douyin store and enter the Douyin store