Maotai Town is located on the bank of the Chishui River in Renhuai City. It is surrounded by mountains and has a dangerous situation. It is the choke point for water and land transportation in Sichuan and Guizhou. It is located in the northwest of the Guizhou Plateau, on the north side of the western section of the Dalui Mountains, with the historical city of Zunyi to the north and southern Sichuan to the south. Chishui River navigation runs through the entire territory, and Renlin, Maodan, Maoxi, and Zunmao highways converge here. It is an important hub connecting Sichuan and Guizhou and a passage connecting the historical city of Zunyi and the national scenic spot Chishui. The town has a total area of ??87.2 square kilometers, an urban area of ??1.7 square kilometers, and a total population of 42,000 (urban population 16,000). Maotai Town has always been a famous town in northern Guizhou. In ancient times, there was a prosperous portrayal of "Sichuan salt traveled to Guizhou, and Qin merchants gathered in Maotai." The liquor industry flourished in the region. In 1915, Maotai liquor won the gold medal at the Panama International Exposition. From then on, Maotai Town became famous all over the world; In 1935, the Chinese Workers' and Peasants' Red Army crossed Chishui River three times in Maotai during the Long March, writing a magnificent poem in the history of the Chinese revolution. Maotai Town integrates the profound ancient salt culture, the splendid Long March culture and the mysterious wine culture. It is known as the "No. 1 Liquor Town in China" and is the hometown of Maotai liquor.
The average altitude is 880 meters, the annual average temperature is 16.3°C, the annual sunshine hours are 1,400 hours, the frost-free period is 311 days, and the annual rainfall is 800-1,000 mm.
Since the end of the last century, the GDP of Maotai Town has reached 1.658 billion yuan in 2003, the total industrial and agricultural output value has reached 1.6 billion yuan in 2003, and the town-level fiscal and tax revenue has reached 22.6 million yuan in 2003, all of which have increased in the 30 and above. In the past two years, Maotai Town has made outstanding achievements in various aspects such as population and family planning, infrastructure construction, education, social affairs, medical and health care, social stability, non-public economy, urban management, spiritual civilization construction, and political civilization construction. All social undertakings have made comprehensive progress.
Maotai Town has the title of “National Key Village Construction Market Town, National Comprehensive Reform Pilot Town, National Small Town Construction Demonstration Town, National Excellent Investment Environment Town, National Financial System Reform Pilot Town, National Top 100 Scientific Construction Town, etc.” Many golden signs. [Edit this paragraph] 2. Introduction to Liquor Name Moutai
Kweichow Moutai is produced exclusively in Moutai Town, Renhuai City, Guizhou Province, China. It is as famous as Scotch whiskey and French Cognac. It is one of the three famous distilled liquors in China and is the originator of Daqu Maotai-flavor liquor. It is the most successful local brand in China, together with Haier in the electrical appliance industry, Beaston in the cosmetics industry, Mengniu in the dairy industry, and Alibaba in the Internet industry. Enterprise! It is a great miracle created by China's long history and a witness to China's long history.
Moutai has a mysterious and long history. Moutai is also China's national liquor. Since the founding of the People's Republic of China, Moutai has been featured in countless major events. As a national gift, it is given to foreign leaders. Since ancient times, there are countless literati and poets who have admired and praised Moutai. It is no exaggeration to say that every small "side" of Moutai has rich humanistic and historical stories. It has profound cultural accumulation and humanistic value. It is like a fragrant business card sent by China to the world. The concrete Moutai liquor and abstract "humanities" not only let the world know itself with its intoxicating aroma, but also convey the charm of Chinese wine culture. The quality of the wine produced by Moutai is particularly good, which has been confirmed by Emperor Gaozu of the Han Dynasty since ancient times. Liu Bang was full of praise after drinking the wolfberry sauce wine. Emperor Wu of the Han Dynasty praised it as "sweet." He sighed and said, "It's so good to drink." Shi Da, a famous general of the Taiping Heavenly Kingdom, wrote Qijing Renhuai after drinking Maotai wine. " is a famous line through the ages. Although King Yi defeated Dadu River, the metaphor of "Optimus Prime" held up by a red snake in his poem does not make people vaguely realize that Maotai on the Chishui River will become China's "national drink" in a hundred years. ? [Edit this paragraph] Maotai liquor is a typical example of Maotai-flavored Daqu liquor with the most perfect style, so "Maotai-flavored liquor" is also called "Maotai-flavored liquor".
The wine is bright and transparent, with a slight yellow color, and the sauce aroma is outstanding and intoxicating. If you don't drink it with the cup open, the aroma will be fragrant. Drink it happily, and the mouth will be full of fragrance. After drinking, the cup will be empty, the fragrance will be bigger and last longer. The taste is elegant and delicate, the wine is full and mellow, the aftertaste is long, and the fragrance of grass is endless. Moutai liquor is pure, transparent, mellow and fragrant. It is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness. There are now more than 300 known aroma components. The alcohol content is 53 degrees. [Edit this paragraph] Maotai liquor origin Moutai liquor is produced in Maotai Town on the Chishui River in Renhuai City, Guizhou Province. It is surrounded by mountains and has a dangerous situation. It is the choke point for water and land transportation between Sichuan and Guizhou. The water quality of Chishui River is pure, sweet and contains a small amount of minerals, which is perfect for making wine.
Moutai liquor is named after it is produced in Moutai Town on the Chishui River in northern Guizhou. Since Maotai Town is located in a river valley, the wind speed is low, which is very conducive to the habitat and reproduction of microorganisms that make Maotai liquor. More than 30 years ago, our Premier Zhou gave Fang Yi, the then Vice Premier of the State Council, a task to copy Moutai. It is said that at that time, Vice Premier Fang Yi led a group of people to take away all the processes and equipment of Moutai liquor, and even the old wine-making masters. Even the dust from the Moutai distillery was packed into a box and taken away (it is said that there are rich in microorganisms, which are necessary for making Moutai). I searched around and found 50 places. Finally, I found a place in Zunyi with beautiful mountains and clear waters and no industrial pollution. I unfolded all the processes of Moutai and used local special methods. Pure water was recreated using microorganisms in dust. Nine cycles and 69 experiments were carried out in one day, and it was finally declared a failure in 1985. It also fully proves that Moutai is inseparable from the place of origin and that Moutai cannot be cloned. For this reason, in 2001, Moutai became the first Chinese liquor to be included in the country's protected area of ??origin product. [Edit this paragraph] Maotai Liquor Varieties Maotai Liquor's trademark was originally printed with woodcuts. It was just a few regular script words "Guizhou Province Maotai Liquor" written in a petal-shaped pattern. Later, it was changed to Lianshi paper type printing. Trademark naming: Chengyi Winery is "Shuangde Brand", Ronghe Winery is "Maisui Brand", and Hengshi Winery is "Shanying Brand". In 1952, the name was changed to "Workers and Peasants Brand". After 1954, there were two types of trademarks: domestic sales and export: "Jinlun brand" (also known as "Gongnong brand") for domestic sales, and "Feitian brand" for export. During the Cultural Revolution, it was once changed to "Sunflower Brand", and then restored to "Golden Wheel Brand" and "Feitian Brand", which are still in use today. [Edit this paragraph] A Brief History of Moutai Liquor The earliest record of the history of winemaking by the Chishui River is Sima Qian's "Historical Records". "Historical Records·Biographies of Southwest Yi" records: In more than 130 BC, Emperor Wu of the Han Dynasty Liu Che drank the famous wine "Goji Sauce" from Yelang (today's northern Guizhou area) and couldn't help but praise it: "It's sweet." Later, there was a history that Emperor Wu of the Han Dynasty sent General Tang Meng to Guizhou to open up a barbarian road, specifically detouring through Renhuai, where Maotai was located. There is a saying: "What is the Han family's wolfberry sauce? It earns Tang Meng's Yi tribe." Maotai was called the Yi tribe in ancient times, and Maotai was called the Yi tribe. Goji sauce, according to research, is a wine produced in the Chishui River area of ????Renhuai, which is made by fermenting fruits and adding grain.
In the history of Chinese wine-making, liquor brewed entirely from grains began in the Tang and Song Dynasties. The Daqu wine produced in the Moutai area along the Chishui River has become a tribute to the imperial court. During the Yuan and Ming dynasties, brewing workshops of a certain scale were successively built in Yangliuwan, Maotai Town (today’s workshop area of ??Maotai Distillery). It is worth noting that Maotai’s brewing technology at that time had created a unique "return" Sand” craft.
By the end of the Ming Dynasty and the beginning of the Qing Dynasty, the winemaking industry in Renhuai area reached the point where every village had a workshop. During this period, the Maotai area's unique Huisha sauce-flavor liquor has taken shape. By 1704 (the 42nd year of Kangxi), the brand of Moutai liquor began to appear. A batch of Moutai wines marked by "Huisha Maotai", "Maochun" and "Maotai Shaochun" have become the finest products of Kweichow liquor.
During the Qianlong period, Guizhou Governor Zhang Guangsi petitioned the imperial court to dredge the Chishui River to facilitate the flow of Sichuan salt into Guizhou, which promoted the prosperity of the Moutai brewing industry. During the Jiaqing and Daoguang years, Moutai town specialized in brewing Huisha sauce. There were more than 20 lemon Maotai wine-making houses, and the most famous ones at that time were "Gaisheng Liquor House" and "Yamato Shao-house".
By 1840, the output of liquor in the Maotai area had reached more than 170 tons, setting a scale that was second to none in the history of Chinese winemaking. "The family only stored wine to sell, and the ships carried a lot of salt" became a historical portrayal of the busy scene of Maotai during that period.
Before 1949, the production of Maotai liquor was in decline, and there were only three distilleries, namely: "Chengyi Distillery" funded by the surname Hua, known as "Huamao"; "Rong Maotai" funded and established by the surname Wang. He Winery" is called "Wang Mao"; "Hengxing Winery" funded by Lai is called "Lai Mao". "Huamao" is the predecessor of Moutai. In 1704, "Gesheng Shaofang" officially named its wine Moutai.
As soon as Guizhou was liberated at the end of 1949, the central government called, requiring the Guizhou Provincial Party Committee and the Renhuai County Party Committee to correctly implement the party's industrial and commercial policies, protect the production equipment of the Moutai Distillery, and continue production. In accordance with the instructions of the central government, Guizhou Province has provided strong economic support to Chengyi, Ronghe, and Hengxing houses to help them develop. His bosses were also given political treatment and were given positions in the people's government. In 1951, Guizhou Province acquired the largest Shaofang in Chengyi and merged the other two Shaofangs to establish the state-owned Maotai Distillery. The government immediately transferred capable cadres and invested a lot of money to expand production scale.
In October 1949, on the eve of the founding ceremony of the People’s Republic of China, Maotai liquor entered Huairen Hall in Zhongnanhai, and the founding fathers of the Republic of China congratulated each other. According to China News Service: The first banquet of the founding of the People's Republic of China was held at the Beijing Hotel on the night of the founding ceremony. From the selection of chefs to the menu and wine products, all were personally approved by Zhou Enlai. The main wine was Maotai. As the country's fortunes flourished, so did its national wine. Moutai, which healed the wounds of the Red Army, finally became the "founding wine" of the Republic of China.
By the end of the 1990s, Moutai liquor had won 14 consecutive international gold awards.