Develop brand marketing promotion positioning and look for "product differentiation concepts"

With the development of the economy and the intensification of competition, the brand positioning of enterprises has become more and more important. As the core of brand strategy, brand positioning runs through brand construction and operation. Brand positioning is looking for "the concept of product differentiation." A brand is a representation of a type.

The search for brand positioning theory must be based on the characteristics of customer psychology and commodity types to find very different and competitive concepts. As far as brand communication is concerned, only clear, effective and continuous positioning information can give customers a reasonable reason to buy.

How does the company position its brand marketing?

First, opponent analysis

Understand yourself and your enemies. The first step in brand positioning is research and analysis, and understand each other’s positioning, selling points, core concepts, etc. in order to differentiate.

Second, consumer analysis

The core concept of the brand is: "What meets consumer needs is the essence of the product."

Moreover, consumers’ needs will change with changes in themselves and the market environment, so it is necessary to grasp changes in consumer needs in a timely manner and analyze customers’ current psychological perceptions.

Third, market analysis

A product is divided into several subdivided products. There are various similar but different brands of products on the market, such as toothpaste products, shampoo, etc. Therefore, in brand positioning, find concepts that do not have a brand presence in the market and explore blank markets.

Fourth, analyze industry development trends

Brand building should be forward-looking and predictable, analyze industry rules, and explore possible future development trends and consumer demand trends. Trademark positioning focuses on taking advantage of the trend, innovating categories, and standing at the overall level of category development strategy. The factor in brand positioning is speed. First of all, we must grasp the keywords in consumers' minds and generate brand associations. I believe that every company pays special attention to how to use effective budgets to maximize results.

In short, corporate brand positioning is particularly important for the company's long-term development. By understanding the target customer groups, brand image and company culture, we can develop a brand strategy that meets market needs and gain an advantage over the competition.