Jurong city is located in the south of Jiangsu Province, between Nanjing and Zhenjiang, with a total area of 1.385 square kilometers. As early as the early 1980s, Zhao Yafu, an agricultural expert from jurong city, came to Japan not far from Wan Li and introduced many strawberry seedlings and planted them in jurong city. Since then, the strawberry industry has taken root in jurong city, and the strawberry planting area has reached 20,000 mu. 20 19, 1 June, in the 17 National Excellent Strawberry Competition, the strawberries presented by Jurong Baitu Strawberry Farmers won the second place in the Gold Silver Award, accounting for half of the gold medals in Jiangsu. In Jiangsu Province, Baitu won the 18 prize, accounting for 36%. In March of 20 19, the brand value of "Berry Good White Rabbit" exceeded 300 million yuan in the "20 19 National Top Ten Delicious Strawberries" selection activity.

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Jurong city is located in the Yangtze River Delta Economic Zone, with well-developed traffic conditions, broad prospects for strawberry industry and unique geographical conditions. The strawberry industry is also blooming everywhere, but the influence of Jurong strawberry is still very small, and there are few strawberry brands that can be known to the public. First, because few people grow strawberries on a large scale in jurong city, most of them adopt the family planting mode, with an average household area of 3-5 mu. Moreover, most farmers who grow strawberries are elderly people, and few people can actively cope with the ever-changing market. Second, because of the backward seedling raising technology, the varieties planted are single. Most farmers who grow strawberries in jurong city are still using traditional open-air seedling raising methods. The survival rate of seedlings cultivated by farmers is low, and even some farmers can't cultivate seedlings themselves. There are many popular strawberry varieties in the market now, but "Red cheek" is still the dominant variety in jurong city, with a planting area of 95%. Thirdly, due to the lack of innovation in the sales model, farmers in jurong city often adopt simple retail and wholesale methods when selling strawberries, such as setting up stalls on the roadside, retailing in local farmers' markets, selling in wholesale markets and purchasing by cooperatives. Generally, prices are not too high, and farmers have little room for profit.

The strawberry industry in jurong city has great development potential. As long as we find the right way and sing the local strawberry brand, small strawberries can bring huge economic benefits to jurong city. In view of the present situation of strawberry industry, I will propose the following three measures to solve it:

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First, the government strengthens macro guidance. Although there are many farmers who grow strawberries in jurong city, they lack effective organization and guidance, so they lack advanced technology that can keep up with the trend and the ability to connect with the market. The local government can formulate corresponding policies and organize leading bodies. First of all, it should strive to become a leading enterprise and sing local brands, and then it should unite local small-scale strawberry growers in an appropriate way to form economic integration of planting, processing and sales. To turn strawberry industry into a business card of jurong city, we can also combine tourism and strawberry industry with the landscape of jurong city, and develop the model of "farmhouse+strawberry", thus forming the advantages of scale economy, and taking strawberry industry as the fulcrum to incite the GDP growth of jurong city as a whole.

Second, accelerate the development of seedling raising and strawberry storage technology innovation. Scientific research and technology are indispensable to grow strawberries well, with high yield and high quality. Now most consumers are curious. The more varieties of strawberries, the newer they are, and the more they can attract consumers' attention. Jurong city has a vocational and technical college of agriculture and forestry and an agricultural research institute, and the neighboring Nanjing has an agricultural university, with sufficient reserves of scientific and technological innovation talents. Strawberry skin is thin and tender, and its shelf life is short, so it is not easy to preserve and transport for a long distance. If we can find a new fresh-keeping method to effectively extend the shelf life of strawberries, we can expand the sales range of high-quality fresh fruits. With the technological innovation of strawberry, the profit rate of strawberry industry will increase, thus attracting more people to join the strawberry industry and forming a virtuous circle.

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Third, farmers keep up with the internet trend and open their own online stores. With the development of the Internet, it is no longer difficult to be your own boss on the Internet. Farmers can open their own online stores on major sales platforms, promote their strawberries through social platforms and various short video software, and expand sales channels. Connect with consumers and get rid of the mode of selling strawberries on the roadside. Moreover, strawberries are perishable, so they can be picked according to the order through the network, which can avoid the loss of unsalable strawberries to some extent.

Only when the government gives strong support, farmers respond positively, keep up with the trend of the times and innovate in many ways can the strawberry industry become a business card of jurong city and a veritable "hometown of strawberries".