I saw you mention LV earlier. It is a shorthand for the name of designer Louis Vuitton. It is meaningless in itself, but the designer uses his own name to represent a symbol of these things, and it has become a famous French luxury brand not because of this abbreviation, but because of its own strength.

since you put forward the abbreviation of FYF first, and then use this abbreviation to reverse English, as a clothing brand, you should first have a positioning for your brand, and think about what kind of English you want to translate from this positioning.

For example, beingmate, the brand of Beingmate, means to be your partner in English, and the transliterated Chinese is beautiful because of it. This name is consistent with its brand concept.

Now, if you want to think about the concept of your brand, try to make your English translation lean over there.

fyf: facing your future

fyf: for your fun

fyf: fear your fate

I mentioned these before because I don't know what kind of ideas the brand needs. In fact, the naming is very free, and the Chinese name doesn't have to be translated from English, but it can also be transliterated, such as beingmate's translation.