Needless to say, the influence and importance of trademark brand on the main body of market operation activities, whether for the supplier of goods or services or the demander, highly reflects the market diversion and drainage function of trademark brand. How much trademark resources have contributed to the economy and how much they account for? So far, there is no corresponding comprehensive, systematic and authoritative research and analysis, data monitoring and index report.
based on this, in order to provide the industries, industries and regions with the most comprehensive, authoritative and valuable big data analysis and research reports on trademark resources, create a trademark economic model, promote economic restructuring and its transformation and upgrading, and create new economic growth points, it is necessary to regularly publish reports on the trademark development strategy index, and conduct all-round statistical analysis on the rational allocation and application of trademark resources. This will provide data support, information consultation and entrepreneurial guidance for domestic and foreign trademark strategies, industrial/industrial trademark strategies and regional economic trademark strategies, and give full play to the active role of trademark brands in market economic activities, especially at the moment of deepening economic reform, and make efficient use of the relevant regulatory role of trademark brands in market resources to help market operators make correct and reasonable decisions and promote economic transformation and upgrading.
generally speaking, according to different classification standards, regions/fields, emphasis of trademark data and research and analysis levels, the report of trademark development strategy index can be divided into comprehensive, domestic, international, regional, industrial and industrial types. The index parameters are based on the actual economic activities, guided by comprehensive policy support, legal environment, economic development, income-generating ratio, innovation-driven effect, etc., and the index parameters and their levels are rationally arranged and set. It is mainly divided into three levels of indicators. The first level of indicators mainly involves trademark policy support, trademark law enforcement, trademark development effectiveness, trademark protection, trademark development potential, social synergy effect, etc. At the same time, the investment of special funds for trademark development, trademark strategic planning, the number of valid registered trademarks in China, the number of valid registered trademarks abroad, the number of well-known trademarks, the number of famous trademarks, trademark pledge, trademark strategic mergers and acquisitions, the proportion of added value of independent brand enterprises in GDP, and trademark infringement administrative cases are also included. At the same time, it comprehensively covers the first, second and third industries, as well as more than 3 key industries in China.
provide accurate trademark-related data and authoritative analysis for enterprises or other market operators, realize the effective docking of trademark resource information with users, and guide market participants to make relevant market reactions in a timely, rapid and accurate manner.
1. Creating a new model of trademark economy
The publication of a comprehensive, systematic and authoritative trademark development strategy index report across fields, industries and regions will provide reference for the efficient allocation and utilization of trademark resources, create new impetus for the commodity or service economy relying on trademark brands, and drive the formation of a new model of trademark economy covering the whole industrial chain and globalization. It is also an important part of a strong intellectual property country to enhance the awareness of trademark brand building of market players and strengthen the trademark building of China.
II. Promoting the transformation and upgrading of industrial structure and industry adjustment
The effective trademarks of relevant industries and industries, the analysis of market competitive advantages, the proportion of market share, etc. shall be given forward-looking guidance to help market players make reasonable layout and selection, make strategic adjustments quickly, and effectively play the role of trademark brands in regulating the market economy. In order to promote the transformation of industrial structure and economic transformation and upgrading.
Third, promote the formation of trademark strategic system
Help enterprises to form trademark strategic planning and management, help regional or national trademark strategic system to form, and give full play to the market dynamic role of trademark brand building in a more comprehensive, effective and three-dimensional way. In this way, we can cultivate the core competitiveness of enterprises, the core driving force of regional economy and the independent brand level of national economy, deepen the penetration and far-reaching influence of brand effect economy, and cooperate with and promote the comprehensive development of enterprises and brands. Go out? To participate in international economic cooperation and competition more efficiently.
Fourth, promote economic innovation to drive development
Create entrepreneurial projects by holographic and effective index reports of trademark resources and trademark data, and provide entrepreneurs with valuable data indexes and targeted guidance. Accelerate innovation and entrepreneurship, serve the leap-forward development of innovative economy, and comprehensively improve the level of competitiveness.
generally speaking, it is necessary to achieve full qualitative and quantitative analysis and research on trademark resources, build a trademark strategy database, and provide relevant search and index data services, promote the overall construction of trademark brands among enterprises, regions and countries, extend the trademark value chain, optimize the trademark value-added chain, create new economic growth points, and provide intellectual support, data support and information support for building a strong intellectual property country.