2 1 Production area
The production area of Yulin brand watermelon is located in Ruoheng Town. Ruoheng Town is located in the east of the southeast coast of Zhejiang Province, with a mild climate and abundant long rainfall in frost-free period: the annual average temperature is L7-17.2℃, the accumulated temperature is ≥1% 5 32-5 45 ~ C, the duration is 248-251 days, and the annual precipitation is 1 422～1 448rmn in 262-264 days of frost period. The terrain is flat, the land is patchy, and the soil is light-weight mud and calcareous mud, which is relatively heavy, with a pH value of about 8, organic matter of 1%-3.39%, total cyanide of .76%-.28%, available phosphorus of 18-21Rag/available potassium of 1338-248 mg/kg.
2 2 scale of development
In order to further highlight the regional advantages, develop beneficial agriculture and increase farmers' income, in 1999, Yuetong Wenling Agriculture and Forestry Bureau of Ruoheng Town listed the modern agricultural demonstration park at the district and city level of the fourth, fifth, sixth and municipal agricultural comprehensive sound development projects in Tangtang Province as the watermelon production base
. And 667} was determined as the industrial production and management mode of Yulin brand watermelon production base, which was implemented by company+base+farmers. In 1999, Yulin brand watermelon was developed at a yield of 63 t． per hectare, with an output value of 9.12 million yuan and a production cost of 34,5 yuan. In 29, the input-output ratio was 1: 2.64, and the base area more than doubled, reaching 4,167 hmz. The output per hrrI2 is 67．41 t．, the output value is 128,3 yuan, the production cost is 491.55 million yuan, the input-output ratio is j: 2.61, the total output is 28, t, and the total output value is 534.625 million yuan, accounting for 36.4% of the city's watermelon output value of 1 47 billion yuan. With a high planting level, the output per hour is 75.45 t, the output is 77, yuan, and the input-output ratio is 1: 3.4. In 21, the base area was 584, accounting for 23.3% of the cultivated land area in Ruoheng Town. The base reached the standard of good farmland in Qufeng Company, Lubaiyao, drought and flood, good ecological environment, no pollution and no slaughterhouse. It has the prerequisite for producing green food. And the implementation of scale and standardized production-the average planting per household is .8 hm 2. < P > 23 The degree of industrialization < P > To improve the enjoyment of Yulin brand watermelon, it is inseparable from the support of a complete set of social service system. In 1999, with the great attention of the people's government of Ruoheng Town, Wenling Ruoheng Town Agricultural Trade Service Co., Ltd. was established, and new agronomy was established in Xiadun, Loujiang and Hongsheng villages. " Prenatal services mainly focus on the construction of unified seed and seedling projects, unified seedling raising, and do a good job in the transportation and supply of agricultural materials. From 1999 to 21, more than 8 tl of agricultural film was supplied for mid-production services, mainly to carry out scientific experiments, technical training, demonstration and popularization of new technologies and varieties. Improve the yield and quality of Yulin brand watermelon: postpartum service mainly focuses on circulation service and trains a group of professional marketers who understand business and are good at management. At present, Ruoheng Town has an experienced Yulin brand watermelon sales team of more than 2 marketers, who have worked tirelessly to open up Zhejiang, Guangdong, Fujian, Shenzhen, Shanghai, Jiangsu, Anhui and other provinces. Watermelon market in the city: from 1999 to 2171, Ruoheng Town Agricultural Trade Service Co., Ltd. sold 35, t 3.1 watermelons in Yulin Mound. The market share needs to be improved < P > In 1999, the area of watermelons in the city was 1,67: AMZ, and the Yulin brand watermelon was 2lainz．, accounting for 18.8% of the area of watermelons in the city, and the output was 1,26 t 2O, which was 1,96 hm2. The output is 1.3 million i. The output of Yulin brand watermelon is 416.7, and the output is 28, i, accounting for 21.3% of the watermelon area and 27.2% of the watermelon output in the city respectively, and the market share is low, so the demand exceeds the supply. Some marketers in Wenling, Yuhuan and other counties and cities are driven by interests. Taking advantage of the reputation and good situation of Yulin brand watermelon sales, ordinary watermelons are sold everywhere as Yulin brand watermelons, which seriously damages the reputation of Yulin brand watermelons.
3 2 The development potential needs to be tapped urgently
The most suitable area for the growth of Yulin brand watermelon is located in the coastal plain. The forbidden area is banded. The soil is light clay and calcareous mud. The content of organic matter and total ammonia is lower than that in the mainland, and the available phosphorus and potassium are about twice as high as that in the mainland. The soil conditions with high phosphorus and potassium, especially high potassium content, are particularly important for the production of high-quality watermelon, but the area suitable for the growth of Yulin brand watermelon in the city is only 3. Secondly, Zaojia, a variety of Yulin brand watermelon, has been planted in Wenling for 1 years, and its seed quality has gradually deteriorated, and its resistance has decreased. In addition, the skin of watermelon is thin and brittle, which is not resistant to storage and transportation. Although the agricultural technology department has introduced a batch of new watermelon varieties from home and abroad for trial planting in recent years, the ideal successor varieties have not been screened yet. Third, there is a serious shortage of scientific research funds and scientific and technological reserves. In addition, the low educational level and quality of melon farmers have seriously affected the promotion and transformation of technological achievements.
3 3 Lack of fresh-keeping technology and facilities
Although the production and sales of Yulin brand watermelons have a certain scale, they are only sold to other places as fresh melons. However, Yulin brand watermelons have thin skins and are not resistant to storage and transportation. At the same time, the sales quality of Yulin brand watermelons depends on the weather in the sales season. The sales season is from May to July, and the temperature is generally low in May. The early June to July coincides with the rainy season. If the weather gets cold, consumers will not have much demand for watermelons. 5.1 introduction of supporting policies
When the production of Yulin brand watermelon develops to a certain stage, the government's policies will play an important role in promoting the further development of Yulin brand watermelon: the government should set up Yulin brand watermelon production management organization as soon as possible to establish Wenling Yulin brand watermelon production association and give financial support; At the same time, the incentive policy was introduced to give political recognition and economic rewards to the large growers, large sellers and leading enterprises of Yulin brand watermelon and those who contributed to the production of Jiyulin brand watermelon, so as to make the watermelon production in Wenling city develop steadily and healthily.
5 2 Strengthening market management
Protecting the brand of Yulin watermelon is an important event related to the development of Yulin brand watermelon production in Wenzhi City in the future. Industry and commerce, technical supervision and other departments should strengthen the management and supervision of the watermelon market, and seriously investigate and deal with cases of counterfeiting Abiao; Second, we should strengthen the education of melon farmers and marketers' awareness of brand anxiety and prevent the occurrence of shoddy incidents; Third, we should strengthen the construction of marketing team, improve the quality and ability of campers, and constantly explore new markets, so that Yulin watermelon brand will last forever and remain young.
5.3 Pay attention to post-harvest treatment
Establish a high-quality inspection team, supervise the deletion of quality mushrooms, strictly manage trademarks, resolutely implement the grading, inspection, labeling and packaging standards of commercial fruits of Yulin brand watermelons, and ensure the listing of fine melons. The government should allocate certain funds to support the establishment and development of processing enterprises, and encourage the marriage of processing enterprises with universities and scientific research institutions.