Today, with the arrival of autumn, "the first cup of milk tea in autumn" has also reached the hot search of major social platforms. This has also brought profit growth to many tea shops. Node marketing is a necessary trend to lead the consumption trend, which can not only increase the exposure of products, but also promote the development of segmented markets. So how can the tea shop publicize at this point to achieve overtaking in corners? Xiao bian summed up the following points:

1. Do a good job in online content promotion

First of all, we must pay attention to online promotion if we want to excel in this marketing. Today is the era of fragmentation, and the advantages of online marketing are far greater than traditional marketing. Online marketing has low cost and fast communication speed, and there is no space limitation. In online marketing, soft text marketing has become the first choice for many tea shops to expose their brands. Soft text marketing is more likely to arouse readers' curiosity. By using the content of "the first cup of milk tea in autumn", consumers can enter the "thinking circle" set by enterprises and pay attention to their own brands.

2.? How do we do soft text marketing

So how do tea shops do soft text marketing? We can see how the giant of milk tea circle, Mi Xue Bing Cheng, conducts marketing on this day. Mi Xue Bing Cheng released pictures and text introductions of beginning of autumn's special drinks on social media, introducing the special drinks of Mi Xue Bing Cheng to attract consumers' attention. In addition, preferential activities, such as full reduction or discount, are posted on the official WeChat WeChat official account to attract consumers to buy during their stay in beginning of autumn. Finally, some special products with the theme of "the first step of milk tea in autumn" were launched on the Internet to attract consumers to taste these unique products during their stay in beginning of autumn.

3.? Power of channels

It can be seen that Mi Xue Ice City not only completes the content, but also takes great pains in the development of online media channels. It's no use just doing the content without distributing it. It is the most effective way to get customers through the soft content distribution channel. Many tea shops are well aware of this, so every year in beginning of autumn, there will be hundreds of tea shops to put content on the media box, which can help them open their popularity through the massive resources in the box.

it's not easy to organize, please like it before you go ~