For those born in the 1960s and 1970s in Suzhou, it is estimated that most of them have heard of the "Peacock" brand TV, which is produced by the Suzhou TV Factory located north of the Humble Administrator's Garden. In the 1900s, it was one of the four most famous electrical appliance brands in Suzhou. The four famous brands are the Great Wall Electric Fan, Peacock TV, Xiangxuehai Refrigerator and Chunhua Vacuum Cleaner. They created the glory of Suzhou's light industry and electronics industry in the 1980s and 1990s.

Birth: As early as 1970, Suzhou TV Factory was established east of the Beisi Pagoda in the old city of Suzhou and north of the Humble Administrator's Garden. It successfully trial-produced the first Peacock brand black and white TV that year. It is the first professional factory in the country to produce TV sets on a designated basis. In 1971, the country's first two-inch black and white projection TV was successfully trial-produced, filling a domestic gap.

Afterwards, Philips TV suffered losses for two consecutive years after its opening, with a loss of 37.94 million yuan in 1994 alone. In 1996, Su Fei turned a loss into a profit and made a profit of 25.19 million yuan. In 1997 and 1998, total profits were realized at 80.26 million yuan and 175.8 million yuan respectively; in 1999, profits were as high as 480 million yuan.

The reasons given by the relevant local authorities in Suzhou include "Philips hopes to increase its investment in the joint venture and expand its share capital in Sufei, but Peacock Electric cannot afford the money to increase capital and expand shares." In addition, Suzhou It hopes to "attract Philips to invest nearly 1 billion US dollars in a semiconductor project to settle in Suzhou Industrial Park." Since then, there has been no peacock flying in the world, and the brand has gradually disappeared from the sight of Suzhou people. Due to confusion in licensing in the Chinese market, Philips also faces threats such as frequent quality problems and damage to brand reputation. ultimately leading to demise.