Since the beginning of the milk tea industry, many milk tea brands have emerged. The streets and alleys are full of various milk tea shops. The milk tea shops we are familiar with include Heytea, Yidiandian, Coco and other stores, as long as we see these when shopping, we can't help but buy a cup. They can be drunk no matter what the occasion, and they taste good and are cheap. They have gradually occupied the market of young people. , they will choose to buy milk tea as one of the main snacks no matter what the occasion, which also gives everyone a different experience of milk tea. The materials used and the taste of different brands of milk tea are also different, which makes the product There are different differences in taste.

When talking about the city of Changsha, many people will involuntarily think of the brand milk tea shop Cha Yan Yuese. Because the owner operates the shop independently, he can only maintain his opening of a branch in Changsha. This makes Many tourists are very curious about this cup of milk tea, which makes some people see business opportunities and immediately launch the brand "Cha Yan Guan Se". This is a counterfeit brand, both in the brand logo and the name. They plagiarized the idea of ??Cha Yan Yuese, causing consumers to mistakenly think that it was Cha Yan Yuese, thereby misleading consumers into purchasing. Once serious quality problems occur, consumers will look for Cha Yan Yuese to complain. work, which forced Chayan Yuese to take this counterfeit brand to court.

The court also accepted the lawsuit and judged that Chayanyuese won the lawsuit and Chayanguanse needed to pay compensation of 1.7 million yuan. This incident can fully demonstrate the value of a brand. Property rights are fully protected. The creation of a brand requires effort and hard work. Some people just think about getting something for nothing and never consider that this is other people's intellectual property rights. They can't create original quality and taste by using fake brands. You will end up losing too many consumers.