1980, the first launch of Ba Jin brand; 1989, the Chinese name of "Ba Jin" brand was officially registered;
199 1 year, jacket became the core leading product of Ba Jin brand;
1992, Ba Jin successfully registered the first graphic trademark, and took the lead in standardizing the brand visual system in the field of men's wear in China.
1997, registered Chinese "Ba Jin", English "K-BOXING" and graphic trademarks, and invested heavily to build CIS image recognition system, becoming a men's wear brand that spread to CCTV with a brand-new brand image; In 2000, Ba Jin officially started the franchise system, becoming one of the first garment enterprises in China to carry out franchise on a large scale.
200 1, Ba Jin ranks among the top 100 garments in China;
In 2002, Ba Jin spent nearly10 million yuan to broadcast advertisements at the World Cup in Korea and Japan. The slogan "Dare to compete with the world" has aroused strong repercussions. In the same year, Ba Jin became the first enterprise in China casual wear industry to pass the "China Environmental Label Product Certification", and started cooperation with trout Global Strategic Competition Consulting Company.
In 2003, Ba Jin put forward the product positioning of "every jacket has original design" and was selected as the only French menswear brand exhibited in the Louvre in China during the Sino-French Cultural Year.
Bajin Men's Wear has more than 3,800 brand stores with unified image and standardized management in China, and its headquarters is located in Changfeng Ecological Business District, with more than 500 employees.