The Luzhou wine industry began in the Qin and Han Dynasties, flourished in the Tang and Song Dynasties, flourished in the Ming and Qing Dynasties, and developed in New China. The Luzhou Laojiao Group, which is in the same line as it, is a century-old famous wine company renowned at home and abroad. It was established in the Ming and Qing Dynasties. It is a large-scale state-owned brewing group developed on the basis of 36 ancient brewing workshops.

Luzhou Laojiao has a long history and is the birthplace of Chinese strong-flavor liquor. It is unique in the Chinese liquor industry with its unique advantages. It has the 1573 national treasure cellar group, which is the earliest built in my country (founded in 1573 AD), the longest in continuous use, and the most complete protection. In December 1996, it was approved by the State Council as the industry's first national key cultural relics protection unit. In 2006, it was designated as a national cultural relic. It has been included in the "World Cultural Heritage Tentative List". "Luzhou Laojiao Liquor Traditional Brewing Technique", as the only representative of Sichuan liquor and my country's strong-flavor liquor, was selected into the first batch of "National Intangible Cultural Heritage List" in May 2006, becoming the only one in the industry with "Double National Treasures" enterprise. Luzhou Laojiao Tequ is one of the four oldest famous liquors in China. It won the gold medal at the Panama Pacific International Exposition in 1915. In 1952, it was identified by the country as a typical representative of strong-flavor liquor at China's first wine appraisal meeting. It is the only one that has won the "China's Best Liquor Award" for five consecutive years. Famous liquor" strong-flavor liquor. Its "Luzhou" brand registered trademark was among China's first top ten well-known trademarks, its "Guojiao" brand was awarded the only national "well-known trademark" in the liquor category in 2006, and its "Luzhou Old Winery" brand was awarded the national "well-known trademark" in 2008. trademark". Since then, Luzhou Laojiao has become the only company in the industry with three well-known Chinese trademarks.

The company is rich in resources. There are 10,086 old cellars, including 1,619 old cellars that are more than 100 years old. The company first accelerated its infrastructure, technical facilities, talent system and management system. The original wine inventory is planned to expand from 80,000 tons to 200,000 tons. The modern packaging production capacity has reached 150,000 tons. Through the construction of the Luzhou Liquor Industry Concentrated Development Zone, it can reach 50 Thousands of tons. It has 2 "Chinese Brewing Masters", 5 national-level liquor judges, hundreds of brewing technicians, and a strong team of management, scientific and technological talents and marketing talents, forming the "Luzhou Laojiao Talent Paradise".

The company takes "making wine with morality and integrity to all beings" as its quality concept, and always strives for excellence in product quality, producing high-quality Guojiao 1573, Century-old Luzhou Laojiao, Luzhou Laojiao Tequ, and Luzhou Laojiao. Rich classics and more.

Luzhou Laojiao Group has established a development goal of achieving comprehensive revenue of 100 billion yuan in 2016 and is committed to building China's largest wine industry concentrated development area - China Wine Valley. Implement the brand strategy and sustainable development strategy of "dual brand building and multi-brand operation", take the wine industry as the core, realize expansion through the organic combination of traditional manufacturing and capital operations, and form a large-scale modern group enterprise integrated into economic globalization. Luzhou Laojiao has built an aircraft carrier in the global alcoholic beverage market, making it a backbone enterprise in the global alcoholic beverage industry.