This is related to the development history of Nuanbaobao. Nuanbaobao originated in Japan and is very popular in China. "Nuanbaobao" is a registered trademark of Japan's Kobayashi Pharmaceutical Company in China, but due to its cute appearance, it has become one of the common names for warm stickers in China. However, the kangaroo warm baby image we are familiar with is the signature star of another Japanese company, Alice Oyama Co., Ltd.’s warm family series of warm stickers.

1. Wu Shaozhong is the godfather of the warm baby industry.

Wu Shaozhong established Zhongshang Daily Chemical Company, specializing in baby warmers. He uses network resources to carry out large-scale wholesale business and online marketing on the Internet. He opened the market through B2B e-commerce. A warm baby sells for about one yuan, but demand still exceeds supply. By 2013, China Shang Rihua will be able to produce 1.5 million warm babies every day and establish a warm baby kingdom. At that time, Kangaroo packaging was used by manufacturers and distributors across the country, including Zhongshang Daily Chemical.

Kangaroo Warm Baby is the pioneer of the Internet celebrity economy, which continues to this day. On the Internet, merchants sell tens of thousands of warm babies one after another, providing a full range of services, including packaging customization and logo design. Every year, hundreds of millions of warm babies are labeled with different brands, packaged in kangaroo packaging, and sent all over the country.

2. Different brands of warm babies have different packaging, but kangaroo has always been their common theme.

For the image of kangaroos, manufacturers are not satisfied with simple imitation. They dare to let designers do whatever they want. Every family has a description of a warm baby. While some kangaroos appear to have been hit by a reduction in size, they still retain traces of their original appearance.

Driven by huge domestic demand and market, the warm baby industry is booming, supporting countless grassroots enterprises and ordinary workers. However, this is also a "normal" phenomenon under special circumstances.