Giving your clothing store a resounding name is the first step to success in opening a store and starting a business. How to name your own clothing store is also a matter of knowledge. It needs to be auspicious and pleasing, catchy and easy to remember, and it also needs to be individual and highlight the characteristics of the store. The following is a summary of several taboos in naming clothing stores, which can provide entrepreneurs with a reference when naming their stores.

Don’t be arbitrary

The name of any store cannot be changed at will. The naming must be stable, and the same is true for brand clothing stores. Once registered for use, it cannot be changed at will. This is the name of Gangwei's store that has been registered and repeatedly promoted through advertisements, making it familiar to the public. Over time, it will form a value representation of credibility and quality, which will have an impact on society and then improve the effectiveness of advertising.

Avoid breaking the law

You should avoid breaking the law when naming your clothing store. Avoid suspected infringement.

The brand is the basis of the word trademark of the product and an important part of the picture combination trademark. It is closely related to the store name, so the store naming must be serious. Specifically, comply with regulations and comply with requirements.

First of all, it must comply with the relevant provisions of the law. For example, it is prohibited to use words that are the same as or similar to the name or the name of an international organization as a trademark, and it is prohibited to use ethnically discriminatory, exaggerated and deceptive words as a store name.

Secondly, it must comply with the requirements of taboo civilization and cannot use vulgar, obscene and words that are contrary to social morality as product brands.

Avoid ambiguity

Using polyphonic characters in names will cause great inconvenience to people just like using rare characters, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations.

Don’t have bad intentions or violate ethics

For example, you happen to be engaged in the manufacturing and selling of cosmetics, so you have a whim and want to use "heroin" as a trademark and let consumers buy it. Then you may go to the Trademark Office in good spirits, but leave in disgrace. Because the word "heroin" has the same pronunciation and the same word as drugs, it obviously violates the so-called principles of good customs and habits.

Avoid using partial characters

Trademark names are for consumers to call, and the popularity of the words should be taken into consideration. However, it is regrettable that some trademarks use different words in their names. There are also some very serious problems. Specially using some partial and obscure words to show your differences, the results are often counterproductive.

Avoid having obscure meanings

An obscure meaning means that the meaning is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. Furthermore, you cannot take meaningless names.

Taboo gas

The unlucky meaning is a big taboo in commercial naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity.

Avoid similarities

Also avoid similarities in store names. For example, if you choose a three-character brand name, I will also choose a three-character name and try to use the same two-character name as you. Okay. Confuse consumers' vision. Your name is "Bomi", and my name is "Xmi"; you are "Yikang", so I will be called "Xkang"; you are "Seven Stars", then I will become "Xxing". Such a name that follows the trend will only make people think that you and your store are as ordinary as water.