The proposal is a document explaining the company's long-term goals, stage goals, business strategies and tactics. A well-prepared plan can greatly improve the company's ability to continuously achieve various business objectives, which is the most beneficial approach for all owners (business owners and shareholders), employees and investors of the company.

Strategic planning is the embodiment and refinement of the company's grand development plan and the prospect of the future. The strategic plan needs to be reviewed and revised every year to meet the needs of market changes.

A business plan is a written material prepared by a company, enterprise or project unit in accordance with certain format and content requirements in order to achieve development goals such as attracting investment and financing, and comprehensively shows the current situation and future development potential of the company and project to the audience.