Anta's classic advertising slogan is: Anta, never stop.

Anta (China) Co., Ltd. is a Sino-foreign joint venture and the largest comprehensive sporting goods enterprise in China, which is composed of Anta (Fujian) Footwear Co., Ltd., Beijing Anta Oriental Sporting Goods Co., Ltd., Anta (Hong Kong) International Investment Company and Anta Footwear General Factory.

Anta (Fujian) Footwear Co., Ltd., the predecessor of the group company, was founded in 1991, located in Jinjiang City, Fujian Province, the first of the three shoe capitals in China. For more than ten years, Bingcheng's business philosophy of "starting a business with peace of mind and being down-to-earth" stems from the passion of striving for the industrial brand of the Chinese nation and through the unremitting efforts of all Anta people.

brand introduction

Anta group has developed from a regional sports shoes production enterprise to a nationwide marketing-oriented comprehensive sporting goods enterprise group. Anta Group has more than 5, employees, with a factory building area of more than 12, square meters, all of which implement six modern production lines with computerized management, and produce more than 5 million pairs of leisure sports shoes every year.

At the same time, the statistics of China Business Federation and China National Business Information Center show that Anta sports shoes ranked first in the market share of similar products in China for three consecutive years from 1999 to 21, and have become a fashion sports brand that many consumers, especially teenagers, love and chase. In 22, it was awarded the first "China Famous Trademark" by the private enterprise of sports shoes in China.

above content reference: Baidu Encyclopedia-Anta