hello, in the era of knowledge economy, intangible assets management has more operating space than tangible assets management. The appreciation of intangible assets can be faster and have more space than the expansion of tangible assets. In China, the shortage of funds is a long-term obstacle to the development of enterprises, and the expansion of tangible assets has been restricted by many factors. In this way, with limited funds, we can manage intangible assets skillfully. It is the way for enterprises to grow rapidly. The operation of intangible assets is the advanced stage of enterprise capital operation.

enterprises should not only pay attention to the capitalization operation of tangible assets, but also pay more attention to the capitalization operation of intangible assets. The capitalization operation of intangible assets plays an important role in the capitalization operation of enterprises.

folding intangible assets to raise funds

in the current fund-raising activities, if it is venture capital, we can use the intangible assets of enterprises to absorb venture capital and obtain the equity capital of enterprises. If financing is carried out in the continuous production and operation activities of enterprises, intangible assets such as land use rights, trademark rights and patent rights can be mortgaged to obtain loans. In addition, we can also establish joint ventures or cooperative enterprises with foreign investors to absorb each other's investment in intangible assets, and we can also obtain the franchise rights of intangible assets such as management experience, trademark rights and copyrights of the franchisor through franchising.

Folding intangible assets investment

In China, the Company Law stipulates that the proportion of intangible assets invested in enterprises shall not exceed 2%; However, if there are special circumstances, this ratio can be exceeded. In this way, the legitimacy of intangible assets investment is legally recognized. Under the condition of market economy, the value of intangible assets should be fully utilized, properly reflected and supervised in various forms of property rights transactions such as joint venture, cooperative operation, stock operation, acquisition and merger, or it will cause serious losses to investors. Enterprises holding intangible assets will continue to grow and develop by making use of high-value and powerful economic resources, investing in shares, expanding their power and pioneering. Here, bringing the value of intangible assets into capitalization operation plays an irreplaceable role.

Folding intangible assets can be transformed into tangible assets

In total assets, enterprises have a certain amount of intangible assets. For these intangible assets, enterprises not only have them, but also play their role in revitalizing intangible assets so that intangible assets can be transformed into tangible assets. Intangible assets can be transformed into tangible assets, except that some intangible assets can be sold or transferred to collect monetary funds, so as to purchase tangible assets, mainly to play the role of "brand effect" and revitalize tangible assets with famous brands. Enterprises expand production with famous brands as the leader, transform existing idle equipment, or reform raw materials to meet the needs of leading product production, so as to revitalize tangible assets.

Folding intangible assets to realize low-cost expansion of enterprises

In the process of capitalization operation of enterprises, the functions of intangible assets and tangible assets are symmetrical. If the proportion of intangible assets and tangible assets in the overall stock assets of an enterprise is out of balance, and there is a lack of intangible assets, the overall assets of the enterprise will lose their cohesive force. For those enterprises with abundant intangible assets and optimized asset portfolio, they can take advantage of their own asset portfolio to acquire other enterprises with deteriorated asset portfolios and achieve the goal of low-cost expansion.

Folding intangible assets to realize transnational operation

At present, intangible assets investment has accounted for a large proportion of foreign investment of many multinational companies, and the highly developed capital market provides a good opportunity for the transnational operation of intangible assets. The international market competition is complicated, so it is necessary to use intangible assets, an export-oriented fixed asset that integrates economy, technology and law, to strengthen the ability to cope with emergencies, control and transform various crises and unfavorable factors, and strive to win in the international market competition.

that is, get as many products as possible with as little input as possible, so as to achieve less input, more output and high efficiency. Paying attention to efficiency is all economy: the universal principle that L 2 works must follow is the basic condition to ensure economic development and social progress. The capitalization of intangible assets should also pay attention to this principle.

the principle of folding integrity

the capitalization operation of intangible assets should make every intangible asset element of the enterprise participate in it, play its due role, and maximize its overall value-added. For example, McDonald's company in the United States successfully realized the capitalization operation of intangible assets by using its intangible assets such as goodwill, lease right, franchise, brand and trademark. Most people only know that McDonald's is a worldwide fast food group, but they don't know that McDonald's is also the largest real estate retailer in the world, and they don't know that most of McDonald's annual profits come from real estate, not from the fast food industry. McDonald's "chain real estate company" rents land and houses from landlords, signs long-term lease contracts with fixed prices, and then rents these land and houses to people who want to open McDonald's chain stores.

With the development of business, the house prices in places with chain stores will continue to rise, and the rent of McDonald's will also rise, thus making money in the real estate industry. In addition, it can be called "all-in-one profit" or "snowballing profit" to carry out franchise and chain business with intangible assets such as its brand, trademark, trade name and unified business model, and obtain rich profits by collecting franchise fees from franchisees. This management mode of McDonald's fully embodies the integrity principle of intangible assets in capitalization operation.

the principle of folding and grasping the best opportunity

the capitalization operation of intangible assets is different from that of tangible assets. Because of its inherent timeliness and other characteristics, it is required to grasp the opportunity and carry out the capitalization operation of intangible assets at the best time according to the specific situation of the enterprise, that is, when the enterprise is at its peak. When the enterprise is in the rising period, the intangible assets of the enterprise also rise rapidly, and the value of the intangible assets of the enterprise is maximized; When the enterprise stops or declines, the intangible assets of the enterprise will also decline rapidly; When an enterprise continues to decline, even if its tangible assets are still positive, its intangible assets may be zero or even negative. Buyers of assets are also like investors, buying up and not buying down. Operators of assets should be good at grasping opportunities and taking actions when intangible assets are maximized. I hope I can help you to adopt it.