Franchisees must first clarify some issues that franchisees are most concerned about. After these questions are answered satisfactorily, most franchisees who may join will join smoothly. So, how can the franchisor convey this information and confidence to potential customers? Lin Jihua, the leader of an enterprise that implemented franchising in the medical and health care industry earlier in China, said that there are two traditional ways: one is to transmit information through the media, and you can choose newspapers and magazines with strong professionalism; The second is to establish a model shop and a mature sales model, and conduct publicity on occasions such as joining trade fairs to further form word-of-mouth communication. In practice, franchisers will use various methods to attract customers. At a joining trade fair, the author saw a very interesting scene: a franchisee and his franchisee were introducing the situation to a customer who was interested in joining. After a preliminary introduction, they saw that the customer was still hesitating. A franchisee took out the business expenses of the franchise store that he had just received from his bag, a thick stack of money and an intuitive feeling, which dispelled the customer's hesitation. In addition to the traditional way of information dissemination, online investment promotion and short message group sending are two relatively novel ways recently. When they are combined together, sometimes they get good results. Some franchisees send the most basic information, their own websites and contact information to potential customers by sending short messages in groups. If some of them are interested in learning more, they can get a more detailed introduction from the website. If they want to know more, they can contact them directly by phone and have in-depth communication. Some experienced franchisees will provide customers with a detailed feasibility study report, including detailed product or service description, product or service characteristics and competitive advantages, target market analysis combined with successful cases, introduction of overall franchise system management, financial management, relevant legal provisions and appendices.