The red flowers are blooming, the green hills are green, the yellow leaves are flying in autumn, and the winter snow is capped.

When you enjoy the colors of nature, have you ever thought that if one day someone tells you that he owns the ownership of these colors, and you want these colors, no way!

What should we do?

Although it sounds absurd, the reality is often more magical

As an internationally renowned luxury brand, Tiffany’s most recognizable symbol is the jewelry-decorated gift box with a bow, and Its logo color

Tiffany Blue "Tiffany Blue"

In 1845, Tiffany & Co. first used it in the Tiffany Blue Book. Since then, Tiffany & Co. has widely used Tiffany Blue on materials including gift boxes and bags and other company promotional items.

This color is between cyan and blue. Simple and elegant yet elegant, it is very popular in the fashion industry.

At the same time, this color is similar to the color of some robin eggs. In the West, robins have a happy and beautiful meaning, so this color is given a different meaning.

In 1998, Tiffany & Co. registered a color trademark for this blue, and Pantone, a famous supplier of paints, pigments and hues, produced a special color card No. 1837, and 1837 was the birth of Tiffany & Co. Time shows its significance to Tiffany.

I have to mention PANTONE here, which is an authoritative organization that specializes in developing and researching colors and is famous around the world. It is an absolute talker in the field of color. The Pantone color card it publishes covers almost all the colors that the human eye can distinguish. Anyone who knows about fashion colors cannot avoid Pantone.

After Tiffany & Co. applied for a color patent for "Tiffany Blue", Pantone sealed the formula of "Tiffany Blue", and the RGB and CMYK color values ??were also kept secret. (Now learned)

In fact, people can mix similar colors in their own way, but when technology is limited and different people have limited abilities, authoritative agencies keep it secret and the law blocks its use, this almost blocks the way. Dead all the way out.

In other words, at that time, such a color was controlled and monopolized by one company.

People have lost the right to know this color.

Anyone who wanted to use Tiffany Blue since then had to seek permission from Tiffany & Co.

People lose the right to use colors freely.

Tiffany has become the most "expensive" color in the world.

And in this expensiveness, there is a hint of sadness.

Not everyone should be pushed off the wall by those who ascend first.

Then I watched them building a high platform and pointed.

In fact, this kind of color monopoly behavior has long been an example of Klein blue.

This has caused great dissatisfaction in the art world.

In the UK, there is an artist named Stuart Semple who has been committed to breaking this color monopoly.

In 2017, Semple and his team developed a matte black pigment with extremely low light reflectivity and named it "Better Black" to challenge the monopoly at the time. Vantablack, known as the blackest in the world

He launched a "FreeTiffany" campaign on social media, announced that he would break the monopoly of Tiffany Blue, and released his own "TIFF" BLUE", and deliberately erased the letters after Tiffany,

This pigment is very similar to Tiffany Blue

mocking Tiffany with a price of US$28 per bottle—— What do you mean? The blue is worth this price.

When the light is priced, there are always people willing to ignite themselves.