First of all, biotherm ~
Brand story:
Bio, which means the life of skin; Therm refers to mineral hot springs; Biotherm is the beautiful integration of human technology and nature.
Beauty should be free, simple and interesting. She contains unabashed pure confidence, is keen on being close to nature, and enjoys the freshness and beauty of nature. They are the natural spirits of sunny girls who advocate health, smile brightly and enjoy life in modern cities.
Beauty is inseparable from water, because water is the source of all things, it breeds life, and it is also one of the indispensable elements for the reproduction and continuation of life. Hot spring water containing minerals is the essence of nature.
In the mountainous area of southern France, there is a mineral hot spring, which has special effects on human body, especially on skin. There is fresh air and full of green, where BIOTHERM biotherm was born in 195.
after more than 2 years of extraction research and development, BIOTHERM biotherm has finally successfully extracted the organic active factor P.E.T.PTM from mineral springs through patented biological technology. Now, BIOTHERM biotherm has become one of the three major skin care brands in Europe. It designs different colors for products suitable for different skin types, skin care and living habits, and different needs of different women, so that every woman can get pure and healthy protection.
BIOTHERM BIOTHERM makes you clearer when you are caressed by pure spring water, BIOTHERM biotherm makes you more comfortable when you are embraced by nature, and biotherm biotherm makes you appreciate the noblest modern life style-return to purity and nature!
brand history:
long ago, the ancient Greeks and Romans learned about the therapeutic effect of mineral hot springs on human body. They built many large-scale baths and took mineral hot springs as a way of health preservation and enjoyment.
But in the Middle Ages, any activity that was beneficial or enjoyable to the human body was regarded as a sin. As a result, enjoying mineral hot spring bath, as an overstepping behavior, was banned by Puritans and gradually lost.
It was not until the 18th century that a French earl accidentally discovered that his dog had cured his skin disease because he often bathed in mineral hot springs, so he began to use mineral hot springs to recuperate his skin. It was not until the end of the 18th century that people began to be keen on mineral hot springs again.
Through research and practice, it is found that mineral hot springs originated in the mountainous areas of southern France have special curative effects on human body, especially on skin. For many years,
BIOTHERM biologists in biotherm have devoted themselves to studying the vitality of skin and their internal needs. They went deep into the French mountains and found that these special effects on the skin came from thousands of organic substances completely similar to skin cells in mineral springs, so they will use patented technology to extract them and apply them to cosmetics research and development. Finally, after more than 2 years of efforts, they have detected a magical substance from mineral hot springs, which is the organic active factor of mineral springs, P.E.T.PTM
BIOTHERM biotherm is headquartered in Monaco, a pocket kingdom famous for its quality. Monaco is a beautiful pocket country in southern Europe, which is rich and beautiful, elegant and pure. BIOTHERM BIOTHERM's products are also produced here, which exactly matches the image of Monaco, and Monaco's world-renowned Excellence in product quality and packaging also coincides with Biotherm biotherm's product image.
over the past half century, BIOTHERM BIOTHERM has developed rapidly in Europe and even the whole world. In the mid-199s, biotherm biotherm was the first to be listed in South Korea, Taiwan Province and Singapore in Asia, which was deeply loved by local young women and achieved great success. In 21, BIOTHERM biotherm will expand its market in Japan and make a grand listing in Chinese mainland and Hongkong.
brand characteristics:
the magical P.E.T.PTM
The mineral spring organic active factor P.E.T. PTM, which is rich in biotherm biotherm products, can indeed be called a magical substance. Its active ingredients are very close to the cell structure of human skin, and it contains trace elements, protein, mineral salts and sugar, which can effectively regulate the operation function of skin cells and make them reach a perfect balance. Just like the conductor of a symphony orchestra, P.E.T.PTM, an organic active factor of mineral spring, makes the cell elements live in harmony in the most natural and gentle way, making them full of vitality at all times.
Different women have different skin types. Even the same skin type will have different needs due to different environments and different skin care and living habits. Based on these different needs, biologists in BIOTHERM biotherm have developed a series of skin care products that can change the skin appearance and respond to the different needs of the skin at the same time, soothing the skin, making the skin regain its natural rhythm and achieve a perfect balance. If you can consistently accept the care of BIOTHERM biotherm, your skin will be purer, healthier and brighter.
"1-2-3 "Simple Skin Care
BIOTHERM biotherm has designed three different colors for products suitable for different skin types. Soft light pink is a color suitable for dry skin products, which can give warm moisture and care to the skin; Fresh light green is a symbol of life and nature, and BIOTHERM biotherm uses it for the packaging of medium mixed products; The clear light blue is the most suitable color for oily to mixed skin.
"lifestyle" skin care concept
BIOTHERM biologists in biotherm pay attention to modern metropolis women, and based on biological science, research and develop skin care products that are suitable for their different skin types and meet their different lifestyles. For example, HYDRA DETOX deep purification series is aimed at women who are nervous and polluted in urban life and need detoxification and deep moisturizing; AQUA RELAX active spring fragrance series, aimed at women who need to relax after a day of fatigue and tension; EAU VITAMINEE Vitality Series is aimed at women who are eager for natural health and vitality, as well as WHITEDETOX Whitening and Purification Series which meets the needs of Asian women. It comprehensively cares for the face and body skin, conveys the skin care concept that "noble life style comes from simple and natural maintenance", and brings the same smart beauty to fashionable women with different temperament.
up to now, BIOTHERM biotherm has formed a complete series of nursing products. As a well-known French cosmetic brand with professional research in facial skin care, facial color care and body skin care, BIOTHERM BIOTHERM has become a household name in Europe. Consumers have affirmed Biotherm biotherm's simple and clear maintenance procedures, obvious use effect and reasonable price, and it has become one of the three major skin care brands in Europe, and is also marketed in more than 5 countries and regions around the world. In Asia, Japan, South Korea, Taiwan Province and Singapore are also widely admired by young women.
Then there is Estee Lauder.
Brand profile:
Estee Lauder Company was founded in new york, USA in p>1946, mainly selling four kinds of skin care products. It is the predecessor of Estee Lauder, which was founded by Estee Lauder and Joseph Lauder. Now it has developed into the largest skin care, cosmetics and perfume company in the world and is still expanding its business. There are other well-known brands under Estee Lauder, such as Clinique, aramis, bobbi brown, Mark, Original, Jane, Donna Karan and so on. Estee Lauder has about 12, employees. Besides the United States, its cosmetics are also produced in Australia, Belgium, Canada, Britain and Switzerland.
In order to bring beauty to every woman, Lady Estee Lauder set up a company named after her in 1946, and launched her first product: a bottle of skin cream developed by her uncle who is a chemist.
Before this cream was finally labeled as Estee Lauder, it had won a group of loyal supporters. When the revolutionary Youth-Dew perfume was launched in 1953, Estee Lauder Company had won the reputation of continuous innovation, good research and development and excellent quality.
Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best examples of the perfect combination of science and art. In view of the company's strict control of product quality and the faithful fulfillment of customers' promises, the products marked with the word Estée Lauder are loved by users in more than 1 countries around the world.
Brand history:
It was born in new york after World War II.
Esther menzel was born in 197 in a Hungarian Jewish immigrant family in Queens, new york. Her father ran a hardware store, and she was the ninth child in the family. Esther's uncle is a pharmacist, who likes to prepare various chemicals in the laboratory on weekdays. In 193s, Esther got a formula of moisturizer from her uncle. She made products according to the formula and sold them to the female customers in Manhattan Beauty Salon in new york.
In p>1946, Estee Lauder, who was already Mrs. Lauder, and her husband Neusef Lauder started their own company in new york with 5, US dollars, which was later translated into Chinese as Estee Lauder. At first, the company only sold four products: cleaning oil, cream, lotion and total moisturizing essence. In the first year or two, Estee Lauder didn't do much business. In 1948, with her outstanding eloquence, Mrs Lauder persuaded SAKS Fifth Avenue, a famous department store in new york, to allow her to open a monopoly counter. Estee Lauder's popularity as a high-end beauty and skin care brand has soared since then.
in p>1953, Estee Lauder launched "YouthDew". This is a fragrant bath oil, which can be used as perfume. "Dew of Youth" was a great success after it went on the market, which broke the situation that French perfume dominated the world, making high-grade perfume no longer a luxury that only a few ladies could use, and Estee Lauder also gained the reputation of innovation and high quality. Since then, Estee Lauder's perfume has been highly praised by the fashion world. For example, its BEAUTIFUL perfume has always featured the bride in its advertisements. It is said that the creation of BEAUTIFUL fragrance is inspired by Mrs. Lauder's best memories and touching vows. "I don't want BEATIFUL to smell like roses, gardenias or any single flower fragrance. I want to make BEAUTIFUL the most wonderful, rich and harmonious fragrance of thousands of flowers in the world." Mrs. Lauder said.
In fact, one of Mrs. Lauder's most famous words is: "Every day I work in my life, I am selling." She not only has a keen insight into fashion trends, but also is a marketing expert in business. She has two innovations in cosmetics promotion: one is to distribute small bags of trial clothes for free, because she believes that "good products will speak for themselves"; The other is that when buying products, customers can get gifts from the same brand. Today, these innovations have become the classic means of cosmetics marketing.
in the 196s, Estee Lauder began to expand into the international market, successively entering Britain, Canada, Australia, France, Germany and Japan. Estee Lauder's counters are mostly located in high-end department stores, such as Harold in London and Galeries Lafayette in Paris. The more fashionable and expensive the place, the more it suits Mrs. Lauder's mind.
in addition, the company has continuously expanded its product line. In 1964, it launched men's perfume and beauty and skin care products, and in 1968, it established a Clinique laboratory to develop and produce beauty and skin care products that have undergone anti-allergy tests and do not contain essence. In 199, in order to adapt to the global trend of environmental protection, Estee Lauder established Origin Co., Ltd., and the products developed by this company emphasized the pure natural plant formula, and all the packaging could be recycled without animal experiments.
in p>1985, the annual sales revenue of Estee Lauder exceeded $1 billion. In 1995, the company was listed on the new york Stock Exchange. At present, Estee Lauder products are sold in 13 countries and regions around the world. In fiscal year 24, the company's net sales income was 5.79 billion dollars, which is a veritable cosmetics empire. EsteeLauder, LaMer, Clinique, Origins, MAC and other brands are all owned by Estee Lauder, accounting for half of the well-known cosmetics brands in the United States.
Up to now, Estee Lauder still maintains a strong family color, and four members of its top management are family members. In April 24, Mrs Lauder, who founded Estee Lauder, died at her home in Manhattan at the age of 97. In 1998, Mrs Lauder was named one of the 2 most influential business wizards in the 2th century by Time magazine, and she was the only woman.
When Mrs. Lauder founded the company in 1946, she had an unshakable belief that "every woman can be beautiful". By the time she died in 24, this simple idea almost changed the face of the cosmetics world. In the United States, Estee Lauder has become a typical representative of fashion perfection.
Brand:
Through years of efforts, Estee Lauder Group has established a brand family with unique balance. This balance is reflected in the positioning of all brands owned, in the different consumer groups that brands appeal to, and in the balance of brand categories and geographical advantages. The company now owns the following brands:
Estée Lauder
Estee Lauder was founded in 1946. Products cover a wide range of women's makeup, perfume and skin care products as well as men's perfume and skin care products. Estee Lauder brand products enjoy the reputation of advanced technology, innovative spirit and outstanding quality, and are sold in more than 13, sales points in more than 13 countries and regions.
Aramis
Mr. Ya was founded in 1964. This brand pioneered the marketing of men's top-grade care, skin care products and perfume. In 1987, it pioneered Lab Series Skincare for Men, including shaving products, moisturizers and cleansers, and it is a leading men's skin care product. The brand is sold in more than 14, points of sale in more than 122 countries and regions.
Clinique
Clinique was founded in 1968. The famous three steps of Clinique, including cleaning, cleaning the cortex and moisturizing, are the essence of Clinique's skin care. All Clinique products have undergone rigorous allergy tests and are made under the guidance of first-class dermatologists. Clinique provides a full range of women's and men's skin care, makeup, perfume and hair care products, which are sold in more than 13, sales points in more than 13 countries and regions.
prescriptions was founded in 1979.
it is suitable for ladies of different ages and skin types, and is based on the concept of customer beauty.