The interpretation of enterprise trademark usually has its own vocabulary, involving enterprise concept, industry characteristics, design terms, aesthetics, auspicious terms and so on. If you use these words organically or analogously, you won't worry about not writing a good definition. The interpretation of trademark logo, that is, trademark design description or design idea, is the literal interpretation of the drawings designed by the designer. We often say that a good design must have a good explanation, especially for the "concentrated" design art-trademark logo, its "explanation" is more important. A good explanation should not only accurately and concisely reflect the intention and significance of the designer and his works, but also be fluent and brilliant in writing. In just a few tens or hundreds of words, customers and readers can quickly understand the emblem and produce * * * sounds, so vocabulary plays a decisive role in the interpretation of logo design. The interpretation of enterprise trademark usually has its own vocabulary, involving enterprise concept, industry characteristics, design terms, aesthetics, auspicious terms and so on. If you use these words organically or analogously, you won't worry about not writing a good definition. Common words: 1. Trademark, logo, badge, factory logo, company logo, logo 2 Idea, thought, philosophy, spirit, belief, creed, goal, purpose, policy, nature, mission and declaration 3. Italy, Italy, Italy, Italy, Italy, Italy, Italy, Italy, Italy. Connotation, association, pointing out, implication, enlightenment, impression, indication, embodiment, communication, display and significance. Design, art, technology, positioning, freeze-frame, creativity, conception, composition, shaping, modeling, image, form, structure, characteristics, situation, evolution, principle, elements, units, hyphens, etc. Number combination, symbol combination, image, shape, circle, square, triangle, straight line, diagonal line, curve, arc, geometric shape, orthomorphic shape, negative shape, * * shape, whole, part, entity, imaginary body, yin and yang, point, line, surface, black, white, repetition, etc. Dynamic, undulating, texture, overlapping, rotating, crossing, giving way, opposing, facing, separating, integrating, combining, cohesive, outgoing, echoing, leaving blank, color, standard color, auxiliary color, warm color, cool color, hue, chromaticity, lightness, contrast color, adjacent color, standard word, basic. Style, personality, carefree, elegant, philosophy, style, appearance, value, emotion, theme, theme, psychology, association, * * * sound, harmony, appropriateness, theme, simplicity, conciseness, exquisiteness, roughness, nobility, taste, strength, intensity, brilliance, beauty, solidity, strength and beauty. Perception, rationality, intellectuality, humanity, individuality, * * *, originality, logic, organization, intuition, authority, typicality, simplicity, distinctiveness, artistry, decoration, identification, identity, standardization, accuracy, applicability and practicality. Corporate image, corporate identity, CI strategy, CI system, consciousness recognition. High-grade, consumption, service, first-class, good impression, trust, loyalty, honesty, unity, cooperation, communication, development, pioneering, innovation, dedication, contribution, growth, scale, stability, openness, progress, leap, efficiency, high quality, high yield, cooperation, entrepreneurship, efficiency, realism, pragmatism, honor and credit. Competitiveness, development, leadership, research, creativity, affinity, group strength, multiple strength, multi-wrestling, diversification, specialization, marketization, humanization, leisure, urbanization, rural type, commercialization, serialization and popularization. Seven. Modernity, tradition, charm, intimacy, trust, intimacy, expectation, justice, peace of mind, stability, warmth, strength, solidity, responsibility, clarity, liveliness, fluidity, rhythm, bright pleasure, jumping, rhythm, freshness, uniqueness and high sense. Eight, international, regional, social, national, popular, contemporary, modern, traditional, urban, advanced, future, progressive, excellent, enterprising, creative, outstanding, powerful, clear, lively, sensitive, cheerful, gentle, friendly, healthy, dynamic and modern.