1. Do you have any knowledge about logo production? Thank you.

After nearly 20 years of operation, Chinese corporate brand logo design has always been in a subordinate and non-mainstream status. Objective reasons Many: customers focus on sales performance rather than overall image, lack long-term development vision, and their aesthetic level needs to be improved, etc.

However, design companies and designers themselves also have many problems, mainly including "three sins": first, the designer's concept does not match the market demand; second, the design style is the same and lacks innovation; third, professionalism Talent is scarce. After international design companies such as Landor entered the Chinese market on a large scale and successfully helped well-known companies such as Midea and Kelon implement VI transformation, "thinking about change" is no longer a way for Chinese corporate logo design industry to seek development, but the basic basis for maintaining survival. need.

Jinkui Shangxing Marketing Planning Agency designed the corporate logo for Beijing Yaxun Times Communication Equipment Co., Ltd. and provided us with some useful inspiration. Communication comes before design. In the past, designing a corporate identity meant designing a pattern, without giving it any concept, and without delving into whether it was consistent with the corporate image and development strategy.

What enterprises and design companies require is "good-looking". These logos could meet the company's needs for overall image and trademark at the time, but after two or three years they became outdated and outdated, "useless to use and a pity to discard."

Nowadays, far-sighted companies require their logos to not only be good-looking and pleasing to the eye, but also express the characteristics of the company, be forward-looking and developable. Beijing Yaxun Times Communication Equipment Co., Ltd. is a newly established high-tech industry company. It was founded in March 2003. After a year of professional market research, the decision-makers of Yaxun Times decided to shift its main business from traditional industries. to the fields of Internet value-added services and mobile value-added services, and is professionally committed to building an excellent international brand.

So they found Jinkui Shangxing, a marketing and planning agency, hoping that Jinkui Shangxing could design a corporate identity that conforms to Asiacom's image and development vision within limited resources. Jinkui Shangxing believes that the current rules of corporate logo design have changed. First, before designing a logo for a company, the design team must help the company design a good image, temperament and even development direction, and then use the meaning, pattern, and Color and other means are used to express it.

The second is that the focus of the design team must change from "design" to "communication", communicating with customers, the market, and consumers, and only starting after having an in-depth understanding of the design requirements in all aspects. Design corporate identity. For example, Haier's corporate logo makes people feel very heavy, showing the world a rational and powerful state-owned enterprise image; Midea's corporate logo has simple and soft lines, with red and purple highlighting the affinity, expressing a humane and flexible corporate temperament.

The above two successful examples are that the design company first figured out the image and temperament needed by the company through multi-party communication, laying a solid foundation for the success of the logo design. Based on the above two principles, Jinkui Shangxing did a lot of preliminary communication with Asiaxun, conducted research on the market situation of online games, the character of Asiaxun’s marketing team and consumer feelings, and jointly determined the Yaxun logo. Design idea: sensibility blends into rationality, solemnity without losing vitality, and a sense of humanity and technology.

Let the logos move. Internationally renowned brands such as SONY, NEC, and NATIONAL mostly designed their logos twenty or thirty years ago. Due to the limitations of the printing and production technology at that time, "clean and concise" became their motto. *Same features. Because such a logo will not be difficult to print on products, packaging, and promotional leaflets.

However, with the changes in the overall aesthetic taste of society, changes in consumer needs and customer needs, and innovations in printing and production processes, all have increased the possibilities of corporate logo design, and people can use more Using the latest materials and techniques, we can create a variety of logo effects. Therefore, new logos designed using color gradients have appeared one after another, such as Skyworth and Midea.

There are even three-dimensional movable logos, such as Sony Ericsson, whose three-dimensional movable logo was a great success.

Based on Yaxun's characteristics and innovative spirit, Jinkui Shangxing decided to make full use of new technology and design Yaxun's corporate logo in a more open form.

At that time, the Chinese name of Asia News had been determined. On this basis, Jinkui Shangxing boldly focused on the English name, because this was the dual requirement of the online world and the world network. Based on the principles of meaninglessness, coordination, and pronunciation (translation) pronunciation, they designed a series of English names that are in line with the Chinese "Ya Xun" in terms of sound, shape, and meaning, and can convey its product features and brand image: ALSOO, AIRSO, AIMSO, ASOON, ASIN, etc.

After many comparisons and verifications, AsiaCom chose ALSOO as the main solution. The word is short, powerful and pronounced the same as allso, which means "anything is possible" and extends to "infinite possibilities in online life". In terms of performance, Jinkui Shangxing uses design elements such as spheres and gradient light edges.

Firstly, it increases the layering and dynamics of the entire logo. Secondly, the sphere is the planet, the universe, infinity, technology, and global network life; the moon bud-shaped light edge is the light of hope. Infinite possibilities are wonderful online life - this information is very consistent with Asiax's image and products. At the same time, they have carefully verified the process. Today's four-color printing, inkjet printing and other technologies can make the effects of gradients and light and shadow appear smoothly on various materials, enhancing the applicability of the design.

Among the other elements of the main plan, blue is the color of the sea and the universe, a sense of the times, a sense of technology, inclusiveness, and unlimited development space for the enterprise; the thick English fonts represent strength and are Steady corporate temperament; the overall combination combines sensibility with rationality, is solemn yet vital, and has both a sense of humanity and technology. What’s important is not just the aesthetics. In fact, before deciding on the main plan, Jinkui Shangxing designed 35 plans for Asia News, which were divided into three categories: one is more friendly, has warmer colors, and has more shapes. Mainly circles and dots; the other type tends to be calm and rational, adopting relatively hard lines, irregular geometric figures and cool colors.

The third category is a combination of virtual and real, a combination of cold and warm. Although the first type of scheme is very eye-catching and good-looking, it is contrary to the high-tech image of Asiacom; the second type of scheme highlights its high-tech and rational image and is also liked by some designers, but it cannot express the people-oriented concept of technology. Poor communication with consumers.

The main creative staff of Jinkui Shangxing said that from a professional aesthetic point of view, they all like the three types of plans very much, but.

2. "How Much Do You Know About Signs

Teacher: Hong Bo Unit: Jiulian Primary School, Hangzhou Teaching Objectives: Knowledge Objectives: Learn more about traffic signs and know the meaning of commonly used traffic signs .

Skill objectives: Find traffic signs from the Internet and introduce the production of signs in WORD. Emotional goals: Increase safety awareness and cultivate awareness of obeying traffic rules through understanding of traffic signs.

Teaching focus: How to introduce logo knowledge by editing documents. Teaching difficulties: Introducing signs.

Teaching preparation: 1. Make a traffic sign network 2. Prepare a traffic safety video Teaching methods and means: Hierarchical guidance Task-driven Group cooperation Game expansion Teaching process: 1. Video import 1. Play the courseware. 2. Ask the students what they thought after watching the video? (Traffic rules should be followed) 3. In recent years, the number of private cars has increased significantly, and there have been thousands of drivers.

Faced with such a severe road traffic situation, we should abide by traffic rules. 2. Understand traffic signs 1. To obey traffic rules, you must first understand traffic signs.

2. The courseware shows commonly used traffic signs and asks students to tell the names and meanings of the signs. (Show them from easy to difficult) 3. If you don’t know them, you can go to the traffic signs website to browse and understand the traffic signs.

3. Use Word to create a promotional copy. The students are all great and know so much about traffic signs, but there are still many children who do not know these signs.

They don’t know how to access the Internet yet. How can you promote this knowledge to them? (Make a promotional draft) Today we will use word software to create a promotional draft.

Courseware presentation requirements: 1. Go online and select 2-3 traffic signs that you think are the most important to create and introduce; 2. Beautify the promotional copy. Teacher inspection and guidance.

Find a representative work during production for evaluation and feedback. 4. Introducing traffic signs. The students are really capable and have produced promotional materials.

However, students in lower grades do not know many words and have insufficient understanding. Can we tell them about your pitch deck? 1. Invite 2-3 students to come on stage to introduce the traffic signs they made.

2. The teacher guides students how to introduce the signs in an orderly manner. 5. Games expand the classroom and allow students to apply traffic signs in games.

6. Summary of the class Through this class, we got to know and understand many commonly used traffic signs, and the traffic signs were explained and introduced in detail through the production of the students. I believe that our students will abide by traffic rules better and travel safely in the future.

Finally, I would like to send a message to the students: Be courteous every second and step by step, and you will live a safe life. Instructional Design Description Hong Bo, Jiulian Primary School, Hangzhou I took Lesson 14, "How Much Do You Know About Symbols," in the network application section of the third unit of the second volume of the fourth grade textbook compiled by the provincial government.

In the previous units, students learned to browse the Internet and download pictures, text, music, etc. This unit focuses on the specific application of the Internet. The main content of Lesson 14 is to further understand and study the symbols, and to prepare a lecture note to introduce the learned symbols to everyone.

There are so many general categories of logos that it would be very difficult to cover them all. So it was decided to relegate the cuts to traffic signs.

First, it is very close to real life and students can be seen everywhere in daily life. Secondly, with the substantial increase in the number of cars and drivers in recent years, traffic violations and accidents have also occurred frequently.

It is necessary to improve safety awareness and cultivate awareness of obeying traffic rules by learning traffic signs. In the design and teaching process, the following primary school methods and means are mainly used: 1. Hierarchical guidance (understanding the symbols---browsing the symbols---making lecture notes---introducing the symbols---application of the symbols), with requirements ranging from low to low. To reach higher levels, the goals progress from easy to difficult, from theory to practice, step by step.

2. Task-driven Watch the video to understand the current severe traffic situation. Children in the lower grades do not know traffic signs and do not know the Internet. Please make a promotional copy to promote it. 3. Group cooperation: Group competitions during the teaching process, communicate, learn and learn from each other during the production process; carry out game competitions in groups during the game development process.

4. Game expansion Fourth grade students like games very much. They design games and apply traffic signs to expand classroom knowledge through games and give feedback to students on what they have learned in class. Main steps in teaching: 1. Video introduction (recognizing the need to abide by traffic rules) 2. Understanding traffic signs (recognizing traffic signs to understand their meanings) 3. Production of promotional materials (use word to create promotional materials and beautify them, artistic words, page borders, etc.) 4 , Introduction to signs (mutual exchange of traffic sign knowledge) 5. Game expansion (application of traffic signs through games).