Translated as:
We live in a world full of "design", and we need to ensure that we are effective defenders of consumers and their desires, and we connect them emotionally with the products they use. If we only apply for the style of each product one day, we are eliminating any emotional connection, and people may create the same product.
The translation in BOLG is:
If not, design will soon become an important and successful company, just like marketing and research. Only a few years ago, it was difficult to find a designer's product on the shelf, and it has not been carefully considered so far. A goal of getting into the kitchen quickly will consolidate anyone's ideas.
This is a moment of applause and a milestone in our industry, but it is not the end. In fact, first of all, it is difficult for our industry to see the future. Basic design process (definition, design and delivery) engineering, when we explore new products and new categories, the time is ripe for innovation. However, when the product production cycle continues to advance at its relentless pace, we often leave some new designs, in fact, there are many old researches and improvements. It is at these times that we seem to encounter difficulties in the style of an industry. Whether it's streamlined or the recent changes in black and silver waterfalls, these carpet styles can have a positive impact (consumer acceptance), but they can also be very dangerous. If we all pursue the same thing and often rely on the same tools and trends, what value do we add to the product?
This point is like this: by giving up design, in the same vernacular, it currently exists in the market, and we are denying that the positive effect of design can create an emotional connection with consumers. In essence, we eliminated most of the risks faced by a product (maximizing it), but we also left the most successful products, as well as all the things we did not control, such as manufacturing, pricing, marketing and retail environment itself.
Saturated minority, how should I do what I want to do?
Let us realize that the market is not so strong. We all hope that the single solution is to ensure work, but rarely, this stimulates the emotional connection between consumers and products, while ignoring atomization has greatly changed the consumer population. The mass market is bleeding, and many niche markets have added many customers after it, when their population adds up. In addition, these markets have more enthusiastic consumers. If you can only do it once, make a framework instead of a product, leave the hooks for people to join and make the product adapt to them. Let's make products for young people and old people, energetic and conservative people, so that each of them can have what they want most. Let's prevent the limitations or prejudices of one group from affecting other groups.
Venture capitalists know that this is already. They invest in different enterprises and industries with an open mind, and then let success make up for the failure of small losses. By opening up their key varieties instead of a single method, they have a safer investment, but they can also learn a lot and cross-pollinate their other efforts (which may be more valuable than the initial income). This is the basic seed to help consultants stay fresh and agile, and we should use it to develop our products and ideas.
The story of carpe subsidy is a good example of this process at work. When Belgian Matt Schz started, Red Bull, who foresaw workaholic culture 1980, wondered how it suddenly became an extreme culture, 1990. He found a drink after drinking, which is a perfect complement to this lifestyle, and founded Red Bull in 1984. The special feature of this story is that he was not obsessed with creating Red Bull 2.0, but looked at the past success, and the theory finally rebounded to the extreme (that is, slow food, organic matter, etc. ). So, although Red Bull has achieved the strongest sales.
He was promoted to a new joint venture, using herbal drinks soaked in ancient ingredients. The man who sponsored bungee jumping and flugtag for the first time now finds that his new brand hosts rooftop yoga meetings and low-key artistic activities in small towns in Europe.
Sing with style
As designers, we need to be honest with ourselves and admit that some of these projects will be able to use modeling to establish emotional connection with consumers. If we are forced to update our products on the basis of cycle and shopping season, then let's have some fun and really promote the new style, instead of relying on trial and real moments, (feeling black and silver, as well as material thickness, waterfalls and so on. Let's bring some differentiation and adventure to the product. Let's make five colors instead of one. Let's try three formal factors, not one or two, and let the market weigh the best guess for us.
Green (ER)
Let's try to find out the greening methods, make them diversified, adaptable, do not increase waste, and do not create landfills. Consumers will form a deeper connection with product demands and reach their value system. Let's make our products grow, learn and adapt with age. However, our products are updated less frequently and various services are added.
We live in a world full of "design", and we need to ensure that we are effective defenders of consumers and their desires, and we connect them emotionally with the products they use.
If we only apply for the style of each product one day, we are eliminating any emotional connection, and people may create the same product. By using niche markets, narrow target products, interesting styles and materials, and always pursuing green answers, we are pushing design in a new and exciting direction; Direction, complete varieties.