Batian Company pursues the corporate values of "the harvest lies in innovation, the harvest lies in input, and the harvest lies in enjoyment", and has always attached importance to independent innovation in science and technology. The company has set up "Shenzhen Ecological Fertilizer Engineering Technology Research and Development Center", "Shenzhen Center of National Calcium-Magnesium-Phosphorus Compound Fertilizer Research Center", "Enterprise Postdoctoral Workstation" and "National Agrochemical Service Center", undertaking two national 863 plan projects, a national agricultural scientific and technological achievements fund transformation project and a key national science and technology support plan in the Eleventh Five-Year Plan, and organizing the formulation of China's "National Standard for Organic-Inorganic Compound Fertilizer". Batian Company cooperates closely with South China Agricultural University, China Agricultural University, Zhengzhou University of Technology, Guangdong Academy of Agricultural Sciences and other institutions of higher learning and scientific research, tackling key problems in technologies that have great influence on the industry, and actively promoting the industrialization of scientific and technological achievements in fertilizer industry. At present, the company has formed four kinds of eco-compound fertilizer manufacturing technologies, namely, nutrient efficient compounding technology of inorganic compound fertilizer, nutrient controlled release technology of controlled release compound fertilizer, bioengineering technology of microbial fertilizer, and efficient utilization technology of organic waste of organic eco-fertilizer. Its technical level is in a leading position in China, and it has a number of national invention patents including high-tower melting gunite granulation production technology.

Batian Company has positioned its brand culture as "Batian-a nutrition expert in the food chain". The company has established the scientific fertilization concept of "what is lacking, what is supplemented, eating well without wasting, and eating well for human health", which not only provides the most comprehensive and reasonable nutrition for plants, but also provides the most perfect agricultural science and technology service for farmers, and has won the trust of farmers' friends. From 23 to 26, "Batian" compound fertilizer was continuously rated as a famous brand product in Guangdong Province; In September 24, it was approved as a national inspection-free product by the General Administration of Quality Supervision, Inspection and Quarantine. In March 25, the trademark "Batian" was recognized as a famous trademark in Guangdong Province by Guangdong Administration for Industry and Commerce. In October 26, it was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. In January, 27, "Batian" was appraised as a well-known brand in Shenzhen by Shenzhen Famous Brand Appraisal Committee, and in the same month, it was jointly appraised as "Top Ten Influential Brands in Fertilizer Industry in China" by eight organizations including People's Daily Market Newspaper, and was listed as "Top 5 Most Valuable Trademarks in China" appraised by China Brand Research Institute.

Batian Company takes "science and technology for agriculture, making the land prosperous" as its corporate mission, devotes itself to developing national fertilizer industry, and makes every effort to protect the ecological environment and promote the sustainable development of agriculture in China.