In the golden autumn season, at the "Sansui Duck" breeding demonstration zone in Siqian Village, Changji Township, Sansui County, farmer Yang Zaijun was contentedly watching a group of ducks playing in the shimmering river. "With the strong support of the government, I no longer go out to work. I am happy to be a 'duck commander' at home." Yang Zaijun, who had tasted the benefits of raising ducks for the first time, said with joy on his face.
"Three-eared duck" is also called three-eared shelduck. It is domesticated from wild ducks. It is famous for laying many eggs, growing fast, tender meat, high amino acid content, and low cholesterol content. It is similar to Peking duck, Shaoxing duck and Gaoyou shelduck are both known as one of the four famous local ducks in China. They were included in the "China Poultry Breeds" as early as 1982 and in the "China Poultry Local Breeds Resource Map" in 2003.
In early 2008, the County Animal Husbandry Bureau provided more than 3,000 "Three Spike Duck" seedlings to Yang Zaijun for free. After they were released, the County Animal Husbandry Bureau took back the help of sales. Yang Zaijun suddenly made more than 8,000 yuan, and tasted the benefits. , he raised more than 2,000 more. With the social experience of working outside, Yang Zaijun now has his own market. When the ducks are released, he only needs to make a phone call and merchants from Taijiang, Jinping, Jianhe and other places will drive to buy them.
As Sansui County increases its efforts to develop the "Sansui duck" industry year by year, some Sansui people who have worked outside all year round have returned to their hometowns and become "duck commanders". Yang Zaijun is one of them. . This year, the county has implemented the construction of 30 three-eared duck breeding communities with 4,800 breeding households. It is expected that the number of three-eared ducks raised throughout the year will exceed 2.5 million, creating an output value of more than 50 million yuan. The county has also established the Sansui County Duck Breeding Association, and 20 duck breeding branches have been established in townships (towns) and villages with nearly 2,000 members, becoming a new force in the development of Sansui duck breeding. According to the plan of the county party committee and the county government, by 2011, the county's "three-spear duck" breeding scale will reach 8 million. Sansui County has a 600-year history of duck farming and is known as the "Duck Town". In the past, because there were no leading enterprises to take the lead and the market was not cultivated, the deep processing of ducks and the development of series products were weak. Farmers mainly sold them in bulk, resulting in the "Three-Spear Duck" being unable to form an industrial climate. The "Sansui Duck" brand has not been popularized, and outside of Sansui County and surrounding counties and cities, little is known about it. At the same time, several other famous local ducks across the country are all making a big fuss in the market, deep processing and series product development, especially Peking duck. Because of its "Peking Roast Duck", it is even more famous, and roast duck specialty stores can be found all over the country.
Accelerating the industrial development of Sansui duck and promoting farmers’ income and financial growth are regarded as historical responsibilities that must be fulfilled by the Sansui County Party Committee and County Government. In accordance with the requirements of the strategy of "promoting agriculture and stabilizing the county" and the goal of building "three major brands", the whole county fully mobilizes the enthusiasm of all parties and is determined to make the Sansui duck industry bigger, stronger and more effective.
Since 2003, the county has formulated the "Three-eared Duck Industrialization Construction Plan" and "Three-eared Duck Industrialization Construction Implementation Opinions", and has issued a number of policies and measures to vigorously support the three-eared duck industry. , to ensure that the Sansui duck industry achieves leap-forward development. It is clear that more than 50% of the county-level animal husbandry development funds are used to develop the three-eared duck industry, and the relevant agricultural support funds are integrated into the three-eared duck industry. It is stipulated that any breeding community (village) with a breeding scale of more than 40,000 ducks and key farmers with a breeding scale of more than 1,000 ducks will receive a subsidy of 2 yuan per duckling (including an epidemic prevention subsidy of 1 yuan), and a housing subsidy. For three-spear ducks sold outside the county, the county Animal Husbandry Bureau will handle the quarantine procedures free of charge, and the county Duck Production Office will give a reward of 0.1 yuan per duck.
In addition, the county has also stepped up its efforts to attract investment. In August last year, it successfully introduced Qinzheng Company from Sichuan and established a breeding reserve of 8,000 purebred three-eared ducks in Tonglin Town. The farm can provide more than 1 million three-eared duck seedlings every year, which has effectively promoted the development of the three-eared duck industry. According to Qin Bo, general manager of Qinzheng Company, the company plans to use three years to implement unified duck species, unified technology, unified feed and unified recycling, and increase the deep processing and product development of Sansui duck. The products will be sold to Chongqing and other countries. to establish the brand image of "Sansui Duck".
In March this year, Sansui County established a leading group and office for duck industrialization construction. Recently, it has introduced measures to raise support funds from multiple channels and support one or two companies in advance to engage in the production of Sansui duck products. Development and production: provide certain financial subsidies to enterprises engaged in the development and production of Sansui duck products; adopt loan interest discounts to help enterprises increase investment and expand scale; encourage the development of new products, and develop products with market access and competitive advantages Certain rewards will be given for new products; certain subsidies will be given for larger projects such as the introduction of new technologies and new equipment, and the construction of modern production lines. In July this year, Yiyu Duck Industry Co., Ltd., a local company in Sansui County, was established. In accordance with the unified deployment of the county, the company first built its brand and then developed its scale. It is committed to creating a natural, green, and ecological "Sansui Duck" series of products. Through research and development, it currently has products such as plasma duck, braised duck, braised duck and ecological duck eggs, which has changed the backward situation of simply selling live ducks in the past. "In today's commodity era, if you have good things, you have to shout loudly." Yang Xiuxi, secretary of the Sansui County Party Committee, told reporters with deep feeling.
Going to the market and shouting, Sansui County once tasted the sweetness. In 2005, Sansui County held an investment promotion conference at the Dongguan International Convention and Exhibition Center, taking the initiative to showcase itself in the eastern coastal areas for the first time, with obvious results. Last year, there were 13 investment projects in the county, with contract investment of 192.4 million yuan, and actual investment of 101.9 million yuan, an increase of nearly 14 times from 7.3 million yuan in 2000.
Now, facing the market, the county is once again clamoring for its superior products and is more confident. The county plans to open a "Sansui Duck" franchise distribution company and a "Sansui Duck" store through direct sales to strengthen brand awareness and brand protection. Emphasis will be placed on taking advantage of various opportunities to participate in exhibitions, organize tasting sessions, continue to organize the Sansui Duck Cooking Competition, and carry out various promotion activities. We also made full use of various advertising media to widely publicize "Three-Spear Duck", and the County Duck Production Office specially developed promotional materials and a "Three-Spear Duck" information website. At present, the registration of "Sansui Duck" as a trademark of the place of origin has been accepted by the National Trademark Office.
On August 16, 2008, the "2008 Guiyang Sansui Duck Tasting Promotion Conference" was successfully held in Guiyang, officially taking the first step in promoting the Sansui Duck brand. The tasting meeting will be attended by representatives of 50 catering companies in the province. The chefs will comprehensively demonstrate the "Sansui Duck" based on the local special cooking of "Sansui Duck" and combine it with the cooking characteristics of Guizhou cuisine and Cantonese cuisine. Specially invited masters of Guizhou cuisine Experts such as Wang Shijie and Zhu Huida conducted on-site evaluation and scoring, which was unanimously praised by the participants. Wang Fuyu, deputy secretary of the Provincial Party Committee, sent a special congratulatory letter, hoping that Sansui County will take this promotion meeting as an opportunity to further leverage its advantages, vigorously develop agricultural product production, processing, and circulation industries in accordance with the requirements of building an ecological civilization, and accelerate agricultural industrialization and modernization. to help farmers increase their income and promote economic development. At the same time, Guiyang's first "Sansui Duck" specialty store was also officially launched in Guiyang Minzu Hotel.
During the interview, Yang Xiuxi told reporters that in the future, he will hold tasting promotion meetings in well-known cities such as Guangzhou and Shanghai to further expand the brand awareness of "Sansui Duck", and is preparing to open specialty stores in these cities to sell ecological products. "Three-tassel duck" makes three-tassel duck fly to the dining tables of people all over the country.