For example: when seller A creates a product page, if other sellers find that seller A’s products sell well, they can also sell this product.

It also happens that the same product between different sellers uses the same details page, and the product of the seller and the seller must be exactly the same as the product of the seller, including the product Brand, appearance, packaging, function, color, size, etc.

Follow-up sales also conform to the concept of "emphasis on products, light on stores" on the Amazon platform. Setting the page to one product, one style, and one brand to share this page can make it easier for customers to find it. Required products and providing customers with high-quality products also encourage sellers to establish their own brands and make the product layout clearer and neater.

FBA means Amazon Logistics, which means that sellers send their inventory of products sold on Amazon directly to Amazon’s warehouse in the local market. When customers place an order, the Amazon system automatically completes subsequent shipments.

Domestic - freight forwarding - United States - local logistics company - in the hands of customers

(Search for information on follow-up sales)

1. What is follow-up sales ? (The same product ID, but different sellers are selling it)

2. Why does follow-up sales "reasonably exist"?

1. The Amazon platform focuses on "emphasis on products, light on stores". Because of this, in order to provide a better user experience, Amazon sets the page to one product, one style, and one brand*** Share this page, which well reflects the concept of "product emphasis".

2. Amazon uses "follow-up sales" to attract traffic to the platform, provide consumers with better quality and cheaper products, and facilitate consumers to quickly find the products they need.

3. The original purpose of Amazon’s follow-up sales is to encourage sellers to build their own brands and make their products more irreplaceable. Follow-up selling is a setting of the Amazon platform only for commercial purposes.

4. Although Amazon searches for a certain type of product, the page display will not be "dazzling". Instead, it adopts the principle of "page sharing" to gather sellers who can sell this product on the same product page. .

3. How to follow sales safely

1. First, make sure that the listing you are selling has stable supply and quality-guaranteed products;

2. When following sales, you must Pay attention to the validity of the appropriate search for the other party's trademark;

3. When selling, do not blatantly follow some big names, such as Apple, Samsung, Cannon, Espon, etc.;

4. When Listing If there are more than 4 follow-up sellers, and the follow-up seller is not one person, give up the follow-up sale;

5. The follow-up sale listings should be browsed and checked every day to avoid the appearance that the product has been modified and has not been updated yet. Know;

6. The price of the follow-up seller must ensure a suitable profit for you and avoid price wars. Any business without profit is self-deception;

7. If the listing of the follow-up seller is authorized by the right If someone sends a message saying that it needs to be removed from the shelves or there will be complaints, it is recommended that it be deleted.

4. Benefits and risks of follow-up sales

1. The products being followed up are generally relatively popular, and follow-up sales can quickly capture traffic, and the most direct effect is to increase the order volume. , increase store traffic and drive sales of other products in the store. It is a good shortcut for new sellers.

2. Use the product page created by the seller directly. There is no need to create the page again. It is also very convenient to put it on the shelf. You can sell it if you want to sell it, and take it off the shelf if you don’t want to sell it. This saves time and effort.

3. Follow-up selling is a high-risk and high-yield behavior. Among them, the biggest risk is complaints from authorized sellers or brand merchants and buyers, resulting in account restrictions or closures.

5. What should I do if I am followed?

If the store has done brand registration, you can go directly to the Report Infringement page, complain to Amazon as the trademark holder, and ask the Amazon team to remove the follow-up sale.

2. Contact the follow-up store

Enter the follow-up store, contact the person in charge of the store via email and warn the other party to remove it from the shelves. Pay attention to the sincerity and strong tone in the email. The other party may consider the security of their own account and give up selling.

3. Test buy

If the warning letter is invalid, test the purchase to prove that the product is different, and open a case to request cancellation of the follow-up sale. You can find local friends or reliable buyers from evaluation agencies. After purchasing the product, take more pictures of the product packaging and the actual product, and complain to Amazon that the product being sold is not genuine or has quality issues.

4. Buying out the inventory

Buying out the inventory is a last resort. For example, if the first three measures are ineffective, you can buy out the inventory to prevent it. Follow-up selling, but requires a large amount of capital support, can be said to be a very risky method.

6. How to prevent follow-up sales

1. Put anti-counterfeiting marks on products or packaging

If there is no brand protection, sellers can combine different products Together, carry out matching sales. Or you can print your logo on the product or packaging so that other sellers can’t follow suit.

2. Report the seller to Amazon.

If the seller has brand agency rights or trademark rights but is being copied, you can communicate with the seller as soon as possible. Tell the other party that your product is protected by the brand, and ask to remove the follow-up sale. If the other party consciously removes the product, then there will be no further prosecution. However, if the other party does not listen to the advice, the seller who is followed by the follow-up sale can send another email to the other party. Warning emails, if multiple warnings are ineffective, you can directly complain to Amazon about the seller who is following you. Complaints are very useful.

3. Apply for trademarks and brand registration to protect your own interests

Sellers can apply to register a local trademark, and then apply for brand registration on the Amazon platform to prevent others from using their own brand. Follow the sale. At the same time, in order to prevent problems before they occur, sellers can apply for patent protection during product research and development. Of course, this is only for protection. To become a truly well-known brand, it will take a long time to settle down.

(FBA online search information)

1. What is FBA?

FBA is Amazon Logistics Service, which means Amazon opens its platform to third-party sellers, integrates its inventory into Amazon’s global logistics network, and provides them with picking, packaging and terminal distribution services. Amazon Charge a service fee.

It can be understood that Amazon fulfills the responsibility of delivering goods from Amazon's warehouse to customers.

2. How does FBA work?

3. Advantages and Disadvantages of Amazon FBA

(Advantages)

1. Provide fast delivery service with guaranteed effectiveness.

2. FBA warehouses are all over the world, and management methods are more intelligent

3. If there are negative reviews caused by logistics, Amazon will be responsible for solving them, so sellers don’t have to worry

4. For items with a unit price of more than 300 US dollars, FBA logistics costs can be reduced

5. Improve the ranking of listings, gain opportunities to add gold shopping carts, and increase seller sales

6. You can enjoy Amazon’s professional services 24 hours a week

7. If a return occurs, the buyer can return the product directly to the Amazon warehouse, which is convenient and fast

8. The seller can Add your own logo to the description of China-Africa media products

(Disadvantages)

1. You need to pay Amazon storage fees every month.

If you wish to return a product, you will also be charged a restocking fee and processing fee.

2. The seller cannot check the products returned by the buyer in a timely manner, and cannot solve the problems quickly

3. Amazon FBA will not provide customs clearance services for the seller

4. You have no control over the products. Although you can replenish products according to inventory, you cannot control the storage, sorting, packaging, and transportation of the products.

4. Amazon FBA backend operation process

1. First, the seller needs to log in to the backend, enter the "Manage Amazon Inventory" page, and click "Manage Amazon Inventory" in the "Inventory" tab "Enter the inventory management interface;

2. Then the seller can search the SKU, title, and ISBN on the inventory management page to find the products to be converted to FBA shipments;

3. Next, after selecting the FBA products to be shipped, you will jump to the "Convert to Amazon Fulfillment" page. Click "Convert Only" to confirm the conversion to FBA shipping.

4. After clicking "Convert Only", you will then jump to the seller information verification page to check the library startup items, shipping location, packaging type and other information;

5. After checking the information, enter the packaging size of the product and prepare the product. After that, you will be directed to the "Label the product" page. This is a critical step because every product sent to the FBA warehouse must be labeled.

6. Here, choose to set the number of printed labels and select the size to be printed. Then the shipment can be prepared.

7. After preparing the shipment, enter the logistics order number. All the above steps are completed. After packing, hand the goods to the freight company and send them to the FBA warehouse.