This is an illegal act. Once discovered, the industrial and commercial department will be punished for the illegal act of changing the name of the trade name without authorization.

Strictly speaking, this kind of behavior does not violate our country's laws, but it violates the relevant provisions of our country's administrative regulations. The legal consequence is that once this behavior is discovered, it will be investigated and punished, and you will face administrative penalties. .

According to Article 3 of the "Regulations of the People's Republic of China on the Registration and Administration of Enterprise Legal Persons": "If you apply for enterprise legal person registration and are reviewed and approved by the enterprise legal person registration authority, you will receive the "Enterprise Legal Person Registration" Business License", obtain legal person status, and their legitimate rights and interests are protected by national laws. If it is necessary to register an enterprise as a legal person according to law, it shall not engage in business activities without the approval of the enterprise legal person registration authority." Therefore, according to the regulations promulgated by the State Council, the enterprise shall not engage in business activities. Before engaging in business activities, a legal person should apply to the industrial and commercial administration department for legal person registration in accordance with the law, and verify the name of the legal person and business scope. Only after obtaining a business license as a legal person can it engage in business activities within the scope of the business license registration. Therefore, the name registered in the corporate business license is the identity and subject title used by the industrial and commercial administration department to exercise administrative power on behalf of the state and permit the enterprise to operate externally. This identity and title will accompany the establishment, operation, and termination of the enterprise. , is the code for its external activities and rights and obligations. Just like a person's name and the ID card information corresponding to the person's name will determine the identity, rights and obligations of the subject.

If you want to change the name, you should apply to the Industry and Commerce Bureau in accordance with Article 17 of the "Regulations of the People's Republic of China on the Registration and Management of Enterprise Legal Persons". The name change can only be made after approval.

According to Article 10 of the "Regulations of the People's Republic of China on the Registration and Management of Enterprise Legal Persons": "Enterprise legal persons are only allowed to use one name. The name applied for registration by an enterprise legal person shall be approved by the registration authority. Article 3 of the "Enterprise Name Registration Management Regulations" stipulates that "the enterprise name shall be approved by the competent authority for registration of the enterprise name after the enterprise name is approved and registered." It can be used and enjoys exclusive rights within the prescribed scope. "Article 6 stipulates: "An enterprise is only allowed to use one name, which shall not be the same or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority." Therefore, it can be seen that Once the enterprise name is approved, it will have the exclusive right and also the obligation to use it "exclusively", that is, the enterprise legal person is only allowed to use one enterprise name for business operations, and cannot use multiple names for business operations. Just like a natural person can have many big names and nicknames, when engaging in legal activities with the outside world, he must sign the name on his ID card to have legal effect on him. The purpose of this legislation is to maintain the identifiability and identity of economic subjects and to lock in the rights and obligations of the subjects. Avoid confusion, causing misunderstanding and confusion to economic activity entities, and affecting the order of social and economic activities.

According to Article 26 of the "Enterprise Name Registration Management Regulations": The following acts that violate these regulations shall be punished by the registration authority according to the circumstances: (1) Using an enterprise name that has not been approved for registration to engage in business activities Those engaged in production and business activities shall be ordered to stop business activities, have their illegal gains confiscated, or be fined not less than 2,000 yuan but not more than 20,000 yuan. If the circumstances are serious, they may be punished concurrently. "Therefore, if the name of the enterprise's legal person business license does not match the store's signboard, it may be considered by the administrative agency to be using an unapproved and registered enterprise name to engage in business activities. Once discovered and investigated, it may face prosecution by the industrial and commercial administration agency. Administrative penalties.