Legal analysis: (1) The regional nature of the trademark;

(2) The value of the trademark;

(3) The lack of awareness of trademark protection.

Legal basis: "Trademark Law of the People's Republic of China" Article 32: Application for trademark registration shall not damage the existing prior rights of others, nor shall it be used to preemptively register others who have already used it by unfair means. and has a certain influence on trademarks.