it is easy to write a paper on trademark rights in asset appraisal. At present, the papers on asset evaluation are more valuable, such as intangible assets evaluation and enterprise value evaluation. Intangible assets can be specifically written as patents, non-patented technologies, trademarks, copyrights, concessions, land use rights, etc. The title is concise, the content range is wide and easy to expand. The structure level is also simple.