I entered the beauty industry in 2001. I started as a salesperson at the grassroots level and experienced the entire industry chain, gaining a deeper understanding and understanding of the beauty industry.

In 2004, he began to turn to the direction of management research in the beauty industry. Although the beauty industry started late, it is developing rapidly and has high output value. This has resulted in fierce competition in the beauty industry. What is really lacking in the development of the industry is not products, projects, employees, or even customers. What is lacking is scientific business management, especially personal management. To put it simply, it is a lack of methods.

In 2005, the registered trademark-"Beauty Industry Alliance" pioneered the brand development of China's beauty industry management.

In 2005, he jointly established "Beijing Midland Century Management Consulting Co., Ltd." and served as general manager. Provide management consulting, marketing planning, education and training services to stores and dealers in the industry.

In 2010, he established a wholly-owned enterprise, Huayi Suda (Beijing) Management Consulting Co., Ltd., and served as CEO to innovate the management of the beauty industry. He has unique research on the equity setting in the current brand development, helping enterprises to set up the equity structure correctly and in stages to facilitate the stable operation and chain expansion of the brand. He has a unique theoretical system for the product structure, marketing model, innovative management of terminal beauty salons, personnel training and promotion, customer management and market development in the beauty industry, which not only meets the needs of corporate profitability but also meets the needs of employee development.