I checked the trademark pattern of Niulanshan, mainly the two special deformations of the wheat ear shape and the word "ox". The wheat-ear shape is the first to be registered, and the ox character is a special deformation to be registered later.

1. The registered trademark pattern must be consistent with the use, that is, how the trademark is registered and how to use it, that is, the standardized use of the trademark. Large companies will even register many defensive trademarks.

2. Since the application scenarios are different, some need to be used horizontally, some need to be used vertically, and the arrangement is different, so they will choose to register them all for convenience;

3. The brand logo image is constantly being upgraded. After the upgrade, they also need to register. The wheat ear-shaped one above is their original logo.

Summary: Trademark registration, such as word trademarks, regardless of whether they are registered in horizontal or vertical order, the name has been protected, and other people will not be able to apply for it. Generally, if companies consider saving costs, they can Only register this word, and you can still use it without the R mark when using it later. If you put the R mark next to the trademark, it must be consistent with the registration.

Because some large companies will consider multiple forms of registration if they have the ability, and there are various defensive registrations to better protect their brands.