1. A trademark name should be legal, novel and original;

2. The trademark name shall not be deceptive, which may easily mislead the public about the quality and other characteristics of the goods or the place of origin, and be the same as or similar to the national name, national flag, national emblem and national anthem of the People's Republic of China;

3. Other rules for trademark naming.

Legal basis

Article 1 of the Trademark Law of the People's Republic of China

The following signs shall not be used as trademarks:

(1) The same as or similar to the national name, national flag, national emblem, national anthem, military flag, military emblem, military song and medal of the People's Republic of China, and the name of the central state organ.

(2) identical with or similar to the name, national flag, national emblem and military flag of a foreign country, except with the consent of the government of that country;

(6) having ethnic discrimination;

(7) deceptive, which easily leads the public to misunderstand the quality and other characteristics of the goods or the place of origin;

(8) It is harmful to socialist morality or has other adverse effects.

the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid.