Tanyang Kungfu has repeatedly brought glory to the country: the Qing Dynasty was deeply poisoned by opium, and Chinese wealth was continuously looted to the British Isles, but the proud Tanyang Kungfu was able to steal food from the British Empire , winning back countless real gold and silver for China; in 1915 AD, its reputation reached a historical peak: together with the national liquor Moutai, it won the gold medal of the Panama International Exposition - it is true that hard work pays off, and the honest work also fascinated the world's tea lovers. people!
In 1371 (the fourth year of Hongwu in the Ming Dynasty), villagers in Tanyang, Fu'an discovered wild "Tanyang vegetable tea".
In 1851 (the first year of Xianfeng in the Qing Dynasty), the Hu family in Tanyang Village, Fu'an successfully trial-produced "Tanyang Gongfu" black tea.
In 1875 (the first year of Guangxu), Xu Qianchen, a Fujian official from Anhui, returned to his hometown and brought Tanyang Kungfu seedlings and craftsmanship back to Qimen, creating "Qihong". After that, Tanyang Kungfu craftsmanship It was also spread to Yunnan from Qimen and was called "Dianhong".
In the Qing Dynasty, Tanyang Gongfu became a special tea for the British royal family.
Gold Medal at the 1915 Panama International Exposition.
In November 2007, China won the first tea bid for the Olympic Games.
In February 2008, "Tanyang Kungfu" was successfully registered as a "Chinese Certification Trademark".
In March 2009, "Tanyang Kungfu" became a "Famous Trademark of Fujian Province".
In October 2009, "Tanyang Gongfu" obtained the national standard approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, becoming the first local product to obtain the national standard.
In January 2010, "Tanyang Kungfu" was awarded China's famous trademark.
In April 2013, Fujian Xintanyang Tea Group’s representative “Tanyang Gongfu” won the gold medal at the Panama International Exposition again.
In July 2015, "Tan Yang Gong Fu" became the "global partner" and "designated tea" of the China Pavilion at the Milan World Expo. A century ago, a century-old black tea brand that intimidated the world - "Tan Yang Gong Fu" ", conquered the British Isles with its noble quality, won the gold medal at the Panama International Expo with Kweichow Moutai, and ranked among the world's famous teas. But later, it prospered and declined, leaving the world with a huge wonder and inexplicable regret.
A century later, with the support of the government, "Tanyang Gongfu" has regained its vitality. With the help of Haixi construction and the upcoming third Cross-Strait Tea Expo, the wave of revival has taken hold. Sweeping in with the force of thunder.
During this period, the ups and downs of century stories, one historical legend after another, let us brew a pot of strong "Tanyang Gongfu" and listen to Fu'an in the fresh and sweet fragrance of tea. The tea people talked about the past and present life of Tanyang Gongfu. Fu'an is a famous tea town in China. It is the second largest tea-producing city (county) in the country, the largest green tea and scented tea production area, and the origin of black tea. But when it comes to the local tea brand, people in Fu'an must call it "Tanyang Gongfu". The glorious history of "Tanyang Gongfu" is the pride and glory of all Fu'an tea people, and it is also the origin of dreams.
In 1851, "Tanyang Kungfu" was successfully trial-produced in Tanyang Village and shipped to Western Europe via Guangzhou, where it was highly favored by the Western market. Since then, a large number of merchants have come to the mountains to seek market opportunities, and famous tea shops have emerged one after another, becoming famous both at home and abroad. In the 18th century, black tea became popular in the UK, and "Tanyang Gongfu" conquered the British Isles with its noble quality and became the exclusive tea for the British royal family. In 1915, it won the Panama International Exposition Gold Medal together with the national liquor Kweichow Moutai at the Panama International Exposition. It became a popular drink in Europe at that time and ranked among the international famous tea brands, selling well in more than 20 countries.
At its peak, "Tanyang Gongfu" produced more than 20,000 boxes of dry tea every year, and the tea purchase area covered hundreds of kilometers. At that time, letters written from abroad did not need to be named after provinces, prefectures or counties. As long as they were written directly as "China Tanyang", they would reach the recipient's hands accurately. Its reputation was even greater than that of "China Fujian".
However, since the 23rd year of the Republic of China, "Tanyang Gongfu" has fallen into silence due to the outbreak of the Anti-Japanese War. After the founding of the People's Republic of China, the government actively supported production in tea areas, and the output of "Tanyang Gongfu" once reached a record high. Unfortunately, the good times did not last long. In the 1970s, green tea began to be enthusiastically sought after by the public. The Tanyang tea area was changed from "red" to "green". Only Tanyang and several nearby villages retained the production of a small amount of Gongfu black tea for export, with an annual output of only 100 tons.
This change took more than 30 years.
Entering the new century, the domestic tea market is heating up rapidly and there are many famous teas, but "Tanyang Gongfu" is still silent. However, in 2004, fortunes finally took a turn for the better.
Mr. Zhang, who is already 100 years old, has always been fond of black tea. In the 1980s, as a member of the Provincial Committee of the Chinese People's Political Consultative Conference, he submitted a proposal to the country, urging the preservation of the "three major Fujian red Kungfu" - Tanyang Kungfu, Zhenghe Kungfu and Bailin Kungfu. He often says: "Black tea accounts for more than 80% of the world's total tea consumption. However, Fujian, as the hometown of Chinese black tea, has not developed the black tea industry well. It is really a shame to the ancestors of the tea industry."
The key At that time, the fifth session of the Ninth Fu'an Municipal People's Political Consultative Conference was held. An old tea man submitted a proposal titled "Reviving the Tanyang Gongfu Tea Brand and Creating the Brilliance of Fu'an Tea" to the conference, which officially marked the beginning of "Tanyang Gongfu Tea". "The door to revival.
“The tea industry with an annual gross merchandise value of 1.132 billion yuan does not have a well-known brand, so how can it be competitive?” Chen Chengji, a veteran tea man and current president of the Fu’an Tea Association, said in one sentence This revealed the weakness of Fu'an tea industry at that time. Indeed, due to the absence of the "Tanyang Gongfu" brand, Fu'an Tea Industry has been making wedding dresses for others for a long time. The tea produced is mainly sold as raw material tea to Jiangsu and Zhejiang areas, and local tea farmers and tea merchants make little profit. .
This proposal immediately attracted great attention from the General Assembly. Since then, the local government has organized groups of tea experts and economic experts from inside and outside the province to conduct on-site research on the content of the proposal. The survey results unanimously agreed that Chen Chengji's proposal to "revitalize 'Tanyang Kung Fu'" was of great significance and feasibility. The survey report was submitted to the Fu'an Municipal Party Committee and Municipal Government and was immediately adopted.
In 2006, the Fu'an Municipal Party Committee and Municipal Government established a tea industry development leading group headed by Chen Jiadong, then Secretary of the Fu'an Municipal Party Committee, and formulated the "Five Ones" strategic project, that is, to create a public tea industry. The first brand - "Tanyang Gongfu"; 10,000 acres of new high-flavor tea seeds are planted every year; a large Strait tea capital is built; a tea event is held every year; a modern factory processing area is built.
When the official document was issued, Chen Chengji cried with joy, but what he did not expect was that in the next three years, good news about "Tan Yang Kung Fu" came one after another. Eyes are dizzying. On October 21, 2006, at the Great Hall of the People in Beijing, Tanyang Gongfu, which had not been baptized by the market for a long time, appeared in full dress and accepted people's review.
The Chinese Celebrities Working Committee, the Chinese Celebrities Association and the Fu'an Municipal Party Committee and Municipal Government jointly organized a series of activities called "Chinese Celebrities *** Build a Harmonious Fu'an on the West Bank of the Taiwan Strait and 'Tanyang Kung Fu'" "The press conference was later called by tea people as "the beginning of the brand building of 'Tanyang Gongfu'."
Fu'an's unique geographical location and red history have made the Chinese Celebrities Working Committee and the Chinese Celebrities Association pay close attention to the development of this area. Appearing that day were Jiang Zhenghua, Jiang Chunyun, Sun Fuling, Wang Yunlong, Yu Yang, Guan Mucun and more than 100 well-known Chinese celebrities. Chen Jiadong, then Secretary of the Fu'an Municipal Party Committee, solemnly introduced the glorious history and excellent quality of "Tanyang Kungfu" at the meeting, as well as the determination of the Fu'an Municipal Party Committee and Government to restore "Tanyang Kungfu". Immediately, "Tanyang Gongfu" was designated as a special tea for Chinese celebrities, and the brand's grade jumped up, launching the first shot of revival.
After returning successfully, both government staff and exhibiting companies are beaming with joy. This is an affirmation and an encouragement. Previously, many tea drinkers had doubts about this trip to Beijing. Because there were almost no decent "Tanyang Gongfu" manufacturers in Fu'an at that time, and most of the products produced were sold in bulk without packaging. For this exhibition in the Great Hall of the People, many companies rushed to produce "clothes" overnight. Due to insufficient funds, the Fu'an Municipal Government has also allocated 110,000 yuan to subsidize the production and packaging costs of enterprises to solve the urgent need.
After the prologue, everyone from government officials to production company owners, from private institutions to units at all levels are working hard to reshape the century-old brand of "Tanyang Gongfu".
In 2007, in just one year, the Fu'an Municipal Party Committee and Municipal Government led "Tan Yang Gongfu" non-stop into important domestic cities such as Beijing, Shanghai, Xiamen, Fuzhou, and Hong Kong for brand promotion, and also participated in Tea promotion activities such as "Maliandao Beijing International Cultural Festival", "Shenzhen International Tea Culture Exhibition" and "Return to Panama" have opened up people's long-lost memories of "Tanyang Gongfu".
Since then, "Tan Yang Kung Fu" has appeared frequently at various domestic and international exhibitions.
Fu'an Municipal Party Committee and Municipal Government have been so intensively setting up a stage for enterprises, and enterprises are even more active on the stage. Since 2007, good news about "Tanyang Gongfu" has spread frequently, and it has successively won honors such as "Fujian's Top Ten Famous Teas", "National Geographical Indication Protected Products", "National Certification Trademark", and "Olympic Tea". In 2006, the Fu'an Municipal Government was determined to restore and build the historical brand of Tanyang Kungfu.
Party committees and governments at all levels in our city attach great importance to the development of the tea industry. The municipal government has held many meetings to study tea quality and safety, structural adjustment and brand promotion, and strive to implement the "Five Ones" for the development of the tea industry. The project is to build a large tea capital across the Straits, build a tea processing park, develop 10,000 acres of new and improved varieties every year, hold a major tea event every year, and create a breakthrough brand of "Tanyang Gongfu".
A series of "Opinions on Supporting the Development of the Tea Industry", "Several Opinions on Cultivating and Strengthening Leading Industries and Accelerating Industrial Agglomeration", and "Opinions on Accelerating the Development of the Modern Tea Industry" have been issued to promote the tea industry. Preferential policies and measures for development. The "Fu'an City Modern Tea Industry Development Five-Year Plan (2012-2016)" has been carefully compiled and implemented. The plan focuses on the promotion of "five new" technologies in the tea industry, the construction of ecological tea gardens, etc., and coordinates and leads the accelerated development of the city's tea industry.
The National People's Congress and the Chinese People's Political Consultative Conference are also very concerned about the development of the tea industry. In response to the problems existing in the development of the tea industry in eastern Fujian, during the two sessions every year, deputies and committee members put forward many constructive suggestions and proposals to provide better solutions for Fujian. It is particularly worth mentioning that in 2007, the Standing Committee of the Municipal People's Congress officially passed the "Decision on Promoting the Development of the Tea Industry" based on in-depth investigation and research and extensive solicitation of opinions, which fully reflected the NPC deputies' commitment to the development of the tea industry. The care, attention and support of the tea industry.
Gorgeous transformation
In two days, the third Cross-Strait Tea Expo will kick off. Such a once-in-a-lifetime opportunity will be a leap forward for Tanyang Gongfu on the road to revitalization.
At the first Cross-Strait Tea Expo held in 2007, 13 "Tanyang Gongfu" tea companies in Fu'an made their grand appearance and were well received. At the Second Cross-Strait Tea Expo held in 2008, Tanyang Gongfu signed an order of nearly 100 million yuan. The Tea Expo at your doorstep is a big stage for Tanyang Gongfu to showcase itself. According to the relevant person in charge of the Fu'an Municipal Government, as of now, Fu'an is expected to sign 16 investment projects at this Tea Expo, with a total investment of 1.42 billion yuan.
This is not empty talk, the gorgeously transformed "Tan Yang Gongfu" has enough strength and foundation to accomplish all of this.
As the president of the Fu'an Tea Association, Chen Chengji knows very well the changes in the past three years of 2007, 2008, and 2009.
In specialty stores, even if you want to buy bags with a little more attention to packaging, it is difficult. In the prosperous area of ??Fu'an City, there are many "Tanyang Kungfu" specialty stores, chain stores, and teahouses. Not only that, "Tanyang Gongfu" can also be found in Beijing, Shanghai, Hong Kong and other places, with sales outlets all over the country.
This is the most intuitive change. As Tanyang Kungfu became famous, everything related to Tanyang Kungfu was changing.
The original price of "Tanyang Gongfu" products was only 50-60 yuan per kilogram, but it has risen to a thousand yuan, and some top-quality products even cost tens of thousands of yuan. In the 2008 "Fujian Tea Cup" competition, "Tanyang Gongfu" won the title of Tea King and was auctioned for 300,000 yuan per kilogram. Its main raw material "Tanyang Caicha" also cost a few cents per catty before the brand was established. The average price of tea green per catty was about 20 to 30 yuan, and the income of tea farmers increased sharply.
In 2009, "Xintanyang Tea Group" was established. In just a few years, Xintanyang won the title of China's iconic black tea brand and provincial key leading enterprise. In 2012, the brand value was 443 million yuan, ranking first. Ranking first among Chinese black tea companies, it is a good story in Fu'an tea circles. According to statistics, countless people have devoted themselves to the "Tanyang Gongfu" tea industry in two years. By the end of last year, there were 263 registered tea processing enterprises in Fu'an City, more than 40 large-scale enterprises with an annual output value of more than 5 million yuan, 3 of them were among the top 100 enterprises in the national tea industry in 2008, and the city exported more than 4,000 tea leaves annually. ton.
Now, "Tan Yang Gongfu" is gathering strength to launch an impact on the world's black tea brands.
Recently, trademark registration applications have been submitted to 9 countries including the United States, France, and the Netherlands, and have been initially approved. "Tan Yang Kung Fu" returns to the world stage, and the future will be full of sunshine. As designated by the China Chamber of International Commerce, Fujian famous tea will be sent to Panama on behalf of Chinese tea from November 23 to 27, 2006. This is another grand event for Chinese tea culture promotion activities, and it is also the reappearance of "Tanyang Gongfu" in the world tea scene. Opportunities are provided. Therefore, when people look back on the Panama legend of "Tan Yang Kung Fu" in 1915, they naturally speculate about the mystery of the missing gold medal and are eager to solve the mystery in their hearts.
Historically, "Tanyang Gongfu" tea was mainly spread by tea farmers through the government's overall management and management of "Gan Tea" issued by the imperial court. "Tanyang Gongfu" was founded in 1851, and "Bailin Gongfu", "Zhenghe Gongfu" and "Qihong" were all founded later than "Tanyang". According to the record of "Qimen Tea" in 1933: "The county has always been fond of making green tea. In 1875, Yu Ganchen, a native of Yi County, resigned from Fujian and returned to Anhui. In the east, Qimen and other places opened tea houses, imitating the "Minhong" "The production method was trialled to produce black tea. The following year, a black tea farm was set up in Shanli. Although the output was not much, it was very profitable. This was the beginning of Keemun black tea manufacturing." Based on this, some people believe that "Qihong" was probably introduced from "Tanyang Gongfu". In April of the fourth year of the Republic of China (1915), the Fu'an Chamber of Commerce selected "Tanyang Gongfu" tea to represent Fujian tea and went to San Francisco, the United States, to participate in the World Expo exhibition. It won the gold medal at the Panama Pacific International Exposition, winning the highest honor for Fujian Hong at that time. According to legend, this gold medal is 23 inches in diameter and is entirely written in foreign language. On the gold medal there are buildings, flowers and plants, as well as two men and women without clothes. But to this day, despite searching the "Tanyang Gongfu" tea house, tea house and relevant department files, there is no trace of the gold medal. The older generation of Tanyang Tea people speculated that this gold medal may have been kept in the Ministry of Agriculture and Commerce of the government, and was moved to Taiwan in 1949 and is now collected in the Taiwan Museum. According to Taiwan compatriots who have returned home, when they visited the Taiwan Museum in the 1960s, they saw a gold medal. It was said that Chinese black tea won the gold medal at the same time as Kweichow Moutai at the 1915 Panama International Exposition. Later, the relevant departments commissioned Taiwan compatriots who returned home to I went to check again, but I didn't see it. It's unknown whether it was collected by the museum. Another speculation is that the gold medal was lost in the "Qihong", "Fuhong" and "Gouguunao" tea production areas. Because "Xinmin Evening News" and the "Sericulture Tea Newsletter" sponsored by the Jiangxi Sericulture and Tea Research Institute in the 1987 issue 4 and the 1988 issue 3, there was a debate between the gold medal winners, and the attached page of the relevant reports also published a photo of the medal.
Tanyang Gongfu Tea dominates and wins the Panama Games. Winning the gold medal and then feeling disappointed, I longed for the halo to show its true face. In fact, solving the mystery of the missing Panama gold medal is just a spiritual pursuit. What is important is to give the "Tanyang Gongfu" tea culture a new historical mission. Fu'an's ancestors created the historical brand "Tanyang Gongfu" tea that once moved the world. They made indelible contributions to spreading the spirit of "peace, harmony, health, and friendship" in international friendly exchanges.
Minhong has inherited a century-old glory, and its fragrance continues to be a world legend. How Tanyang Gongfu can make new contributions to the world in the new century is the contemporary thinking and responsibility of Tanyang Gongfu tea people (including tea growers and tea drinkers). As the global business community has developed from product sales to brand strategy, whether Fu'an Tea can seize the opportunities brought by the WTO, strive for more benefits, and revive the glory of Fujian tea depends largely on cultivating its own well-known tea brand. If there is no well-known brand, it will be eliminated by the international market. For example, the "Lipton" black tea from the UK has entered the Chinese market in a big way with its brand advantage. Among Chinese consumers, especially high-income young and middle-aged people, "Lipton" is very charming and attractive. For Chinese local brands of black tea, this is undoubtedly a negative phenomenon that reduces brand influence. Because of this, traditional famous teas such as "Tanyang Gongfu" should shoulder the new historical mission of "tea is the messenger of peace". With the help of the international platform of going to Panama, we can win a larger market share and contribute to the promotion of the extensive and profound Chinese tea culture. As Feng Tingquan, president of the Fujian Provincial Tea Society, said: "As early as 1915, famous teas such as Fu'an Chamber of Commerce Tea (ie Tanyang Gongfu Tea) and Northern Fujian Narcissus, which represent our Fujian tea, competed with the national wine Kweichow Moutai at the Panama International Exposition. At the same time, it won the gold medal, a century-old tea glory, and it still has a dazzling aura. This time, the Fujian Famous Tea Promotion Center once again went to Panama on behalf of the Chinese tea industry. Compared with 1915, this honor is even more surprising.
This marks that Fujian's famous tea has begun to leap from domestic to the international stage on a large scale. It also marks that Fujian's famous tea will take a gratifying step in the context of the Fujian Provincial Party Committee and Provincial Government's implementation of brand strategy and the internationalization of the tea economy. Achieve staged victory. "The national standard for Tanyang Gongfu Tea has been approved by the National Standardization Management Committee and will be officially implemented on May 1, 2010. It is reported that the sensory indicators, classification and grading, physical and chemical indicators, Quality characteristics indicators and other contents have been specified in detail to strictly control the production of Tanyang Gongfu tea, improve product quality and regulate orderly competition in the product market.
In 2011, the Fu'an Municipal Government worked hard to implement the development of the tea industry. The "Five Ones" strategy is to "build a large Straits tea capital, build a tea processing park, develop 10,000 acres of new and improved varieties every year, hold a Straits Tea Expo every year, and create a 'Tanyang Gongfu' brand". Chenghu Tea Factory, which has the longest history and largest production capacity in Fu'an City, takes the lead in building the "Tanyang Gongfu" brand. First, it actively participates in various tea events related to Tanyang Gongfu and creates an atmosphere for Tanyang Gongfu to achieve greater glory. It is a breakthrough in studying the inheritance and innovation of Tanyang Gongfu craftsmanship and applying modern production equipment to make historical famous tea. It not only maintains the shape, color, aroma and taste of the traditional Tanyang Gongfu black tea, but also greatly improves the quality. and production efficiency. In 2011, it produced more than 100 tons of high-end Tanyang Gongfu black tea, accounting for 60% of the entire Fu'an output. Tanyang Gongfu black tea "Red Guanyin" won the title of "Fujian Province Quality Tea"
2012. In 2017, 29 Tanyang Gongfu tea production companies in Fu'an have applied for special marks for the protection of geographical indication products. These companies can use the special marks after preliminary review by the Provincial Quality Supervision Bureau and approval by the General Administration of Quality Supervision, Inspection and Quarantine. The output value of these enterprises reaches 150 million yuan. The product value reaches 480 million yuan. It is reported that more than 400 direct sales outlets such as Tanyang Kungfu Celebrity Club, tea city, counters and specialty stores have been established in Beijing, Shanghai, Shenzhen, Xi'an, Taiyuan and other places. , "Tanyang Gongfu Tea Making Technique" is now included in the third batch of provincial intangible cultural heritage list by the provincial government.