Export is recommended by Amazon as an FBA first-leg service provider. The following information is from Hugo.com for reference:

On the Amazon platform, there are many sellers who have had trouble due to Generic trademark infringement. People have tried their best to unfreeze their accounts according to the situation. Hugo.com has compiled current email templates for sellers who have successfully appealed, and learned the latest information from the Amazon investment manager. We hope it will be helpful to everyone.

The development of the Generic incident has been sorted out on the Internet:

Take the US site as an example. The first round of purges occurred on January 24th and 25th. Most of them are personal seller accounts that have been open for no more than 6 months, and a large number of them have been cleared this round. It is understood that the first person to post for help from the seller involved was on January 24th - the 27th day of the New Year;

The second round occurred from February 1st to 4th. A batch of accounts that have been cleaned up have relatively good performance, including some large brands with global stores and high sales;

After that, the third round of cleaning started on February 6. According to statistics from industry insiders, a large number of accounts have been blocked this time. Before February 4, there were more than 500 people in a complaint group, but from February 6 to the afternoon of February 7, the number of group members increased by more than 300, and most sellers were eager to find ways to appeal.

Amazon’s email to sellers

Dear customer:

Hello!

We regret to inform you that we have suspended your selling privileges and temporarily frozen your funds. Because the following products or brands you sell are suspected of violating Amazon's policies:

Intellectual Property Protection Policy: Amazon's website prohibits the publication of any products or other information that infringes on the intellectual property rights of third parties. Amazon respects the intellectual property rights of others and is committed to preventing our customers from receiving infringing merchandise.

......(Omitted here is product SKU related information)

Please submit all the following documents at once within 5 working days and feedback to:

pq-review@amazon.com Please give the file an appropriate English name based on its content.

1. Any auxiliary documents that can prove the source of the goods, including invoices, receipts, purchase contracts, delivery notes, etc. Please provide valid documents within 90 days that reflect your inventory quantity.

2. Your supplier information, including: name, phone number, address, website and other information.

3. If you are not the owner of the brand, please provide the trademark registration certificate of the brand owner, and the complete authorization chain certificate from the brand owner to the account (authorization certificate within the validity period).

4. If you are the owner of the brand, please provide proof of brand registration, company business license or personal ID card.

5. Any other proof you wish to provide.

Important Tips

1. If your product is actually a white label, or the brand is not registered in the local market (such as North America and Europe), please add your product details (name, brand, description) to white label. For example: Generic Cell Phone Case for iPhone5 Black.

2. Please be careful not to cover any part of the document you submit, and all materials must be clearly legible.

3. If you violate the rules again, your account may be closed.

Seller’s Complaints and Email Templates

According to Amazon’s emails, sellers began to write complaint emails to Amazon one after another, and posted a request for help on January 24. Seller, the appeal has been successful. He received an email from Amazon temporarily revoking his sales rights, but the products he sold were all unbranded, and the titles, descriptions, and brands were all written "GENERIC". After that, he directly sent an email to pq-review@amazon.com (without providing any invoice, receipt, or authorization certificate), and did not appeal directly through the backend. He said that it is recommended not to open a case, because opening a case is all about forwarding, and Amazon will basically not reply. At the same time, he deleted all generic products before sending the email.

The content of his email is as follows:

Hello, thank you for your reply. First of all, the three products are generic(no brand!),or the brand(s) is not registered in the local market ?selling to, for example North America and Europe, my listings (title, brand and description) as amusingly generic. absolutely compatible products, you can get it from their title, brand, and product description.What our sale are generic,If you insist! Please let me know which brand and intellectual property rights these products involved.

At present, I have checked all the stock of goods, other goods do not have any problems. Look forward to your reply more information, let me check and solve, and provide relevant information. thank you very much.

Another successful seller added another paragraph to this email: And we fill the "Generic" as the brand name cause on your site it said " If you are not listing a branded product, use "Generic" in the brand attribute". Even on the uspto/trademark , ?the "Generic" brand is also dead.

After that, the seller only complained and was unblocked. It took half a day to find out that the seller's account was new and there was no invoice in the email. Before the email appeal, the seller also deleted several generic listings involved.

It is recommended that the sellers involved can refer to the contents of these emails and combine them with their own circumstances. Provide and cooperate as much as possible with copies of supplier invoices, receipts, contracts or delivery notes requested by Amazon.

Amazon’s investment manager suggested that as long as the seller’s product is truly neutral, you can appeal. Location

Amazon trademark registration related

It is understood that the materials required for Amazon trademark registration are as follows:

1. Product information: including Product name, actual product pictures, product packaging pictures, etc.;

2. Trademark and brand website: A full English website is required. The domain name of the website should be consistent with the brand. The website must have relevant product information and be shopping-oriented. It can be both a display type and a display type. For this kind of website, you can spend a few hundred yuan to buy a template website;

3. Business email: a business email consistent with the brand name.

It is reported that after preparing the information, you can submit the filing information in the Amazon backend according to the filing process. After passing the review, you can upload the product in batches and use GCID to release the product.

It is important to register your trademark on the Amazon platform.

Because a Listing without trademark registration, even if it adds its own trademark, will not be well protected by Amazon. What’s even more fatal is that since the ownership of the Listing on the Amazon platform belongs to Amazon, if there is no trademark registration, the platform will be based on sales volume. , good reviews, short-term sales and other weighting factors, and transfer the editing rights of the Listing to sellers with good sales (if there are sellers following the sale). In this way, there will be a situation where the Listing you created has been tampered with, and other sellers have modified the title or added their own trademarks.