China's well-known trademark is a permanent title, and once it is awarded, the brand will enjoy it permanently.

China famous brand has a three-year term. After winning the title of China famous brand for three years, the honor will be cancelled. If you want to continue to win the title, you must re-participate in the selection.

second, the selection departments are different.

China's well-known trademarks are selected by the State Administration for Industry and Commerce, which is the highest in authority.

China famous brands are selected by China Famous Brand Strategy Committee (China Famous Brand Strategy Committee is a non-permanent organization).

third, the degree of recognition and protection policies are different in the international scope.

China's well-known trademark is a concept recognized by law all over the world, and it is specially protected by international conventions such as the Paris Convention for the Protection of Industrial Property Rights and the Agreement on Trade-related Intellectual Property Rights.

China famous brands are only protected in China.

fourth, the legal basis for identification is different.

well-known trademarks in China are recognized on the basis of the Trademark Law and its Implementing Regulations.

China's famous brands are based on the Administrative Measures for the Production of Famous Brands in China issued by AQSIQ.

five, the identification procedures are different.

Well-known trademarks in China are recognized by the Trademark Office and the Trademark Review and Adjudication Board as administrative adjudication procedures, recognized by the people's court as well as civil trial procedures, and the recognition by the Trademark Office and the Trademark Review and Adjudication Board is not final and still subject to judicial supervision.

The preliminary examination and recommendation of famous brands in China are controlled by the quality inspection bureaus of provinces, autonomous regions and municipalities, and the final primary selection, soliciting opinions and publication are carried out by the "Famous Selection Committee" under the guidance of the General Administration of Quality Supervision, and its evaluation results are not subject to judicial supervision.