first, the three names are consistent with the goods
company registration only shows that we have the conditions to operate. However, in the course of operation, the company must consider packaging and promotion design for its own goods. If the packaging doesn't even have our brand, then no matter how high-grade the packaging is, the goods can't be sold at a price. Just like the clothes on the roadside stalls are beautiful, the latest models and quotations are not comparable to the out-of-season clothes of brand stores. For example, how many Taobao stores sell clothes now, they all register a brand, label their own products as trademarks, and then sell them at high prices.
therefore, it doesn't really matter that the company name can't be registered as a trademark for a commodity company. However, compared with service-oriented companies, such as teaching and beauty, their own company names cannot be registered as brands, which has a great influence on their implementation and publicity. For example, New Oriental was relatively timely at first, and the company name and trademark name were perfectly consistent.
two, three names are the same, which is convenient for promoting products.
Trademarks are used to distinguish other goods and facilitate brand promotion! Therefore, when companies promote commodities or trademarks, they all make publicity pages, posters, websites and so on. Relatively speaking, if the company's name can't be registered as a trademark, it's fine for a commodity company. If the product changes its name, it can still be promoted, just like P&G's brands include Head & Shoulders and Rejoice.
three, three names are consistent without any prohibition
in the process of trademark registration, it must be submitted to the relevant competent authorities for review and approval before the exclusive use right can be obtained. In order to successfully pass the audit, we should be careful in the production process and pay attention to no prohibition.
four, three names are consistent to prevent touching taboos
in some occupations or regions, there will be some taboo situations, which need to be prevented. For example, in some areas, if you participate in the "hammer" in the trademark, it will easily cause some bad associations. After all, if the company wants to continue to be strong, it needs to think about the taboo situation in more areas.
five, three names are consistent and unique. According to the statistics of the General Administration of Trademarks, in 216 alone, there were 3,526,827 requests for trademark registration in China, and the number of trademarks in China has reached tens of millions. In the face of such a huge number of trademarks, it is very important for our company to be unique if it wants to stand out. Due to the fierce competition in the market, consumers tend to choose more "the fragrance of wine is also afraid of the depth of the alley". How to get attention to trademarks without uniqueness is even more impossible to gain success.